Season 1: Episode 2: Finding the Courage to Follow Your Passion and Purpose with Dr. Hayley Watson
Title: Finding the Courage to Follow Your Passion and Purpose with Dr. Hayley Watson Show Notes: “This could all fail, but we just have to sit with that and say, ‘I’m going to do it anyway.’” I’m so excited to…
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Season 1: Episode 1: Rise Therapist, Rise: The rise of the entrepreneurial therapist
Show Notes: Are you an overwhelmed, burnt-out therapist looking for something different? Do you feel called to play bigger, impact more lives, and create a business and life on your terms by leveraging your clinical expertise, WITHOUT sacrificing your wellbeing…
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The Science and Ethics of Psychedelic Therapy: What Every Therapist Needs to Know, with Dori Lewis
By Hayley Kelly |
A 19-year-old client sits on his couch staring at a wall for 8 hours a day. He’s been in therapy for two years. He’s planned his suicide for his 20th birthday. Traditional therapy isn’t working. Three ketamine sessions later, he’s dating someone, has a job, and is learning to snowboard. This isn’t a miracle story.…
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How to Create Low-Cost Mini Offers That Turn Strangers Into High-Ticket Clients
By Hayley Kelly |
You’ve launched your signature program. You know it works. But there’s a massive gap between people saying “I’m interested” and actually pulling out their credit card for $2,000. What if there’s a way to bridge that gap—not by discounting your course—but by creating “quick win offers” that actually make people MORE likely to buy your…
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970 Million People Need Help & We Only Have 1 Million Therapists Worldwide – The Math Is Broken
By Hayley Kelly |
The system you dedicated your career to was designed wrong from the beginning. Not broken — designed wrong. 970 million people globally need mental health support. We have approximately 1 million mental health professionals. The math isn’t just broken — it reveals a system that was never built to serve the people who need it most.…
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The Quiet Revolution Already Happening (And Three Ways to Join It Today)
By Hayley Kelly |
You were trained to stay quiet. To follow rules written for a world that no longer exists. To accept that your expertise should be sanitized into beige compliance. But what if everything you’ve been told about “staying safe” is actually keeping you small? In this raw, unfiltered episode, I pull back the curtain on what…
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From 190-Person Waitlist to Million-Dollar Boardroom Decisions with Carly Fisher
By Hayley Kelly |
You were trained to think psychology equals therapy chair. To believe “business skills” are something other people have. To accept that your expertise stops at the consulting room door. But what if everything you’ve been told about your limitations is wrong? In this game-changing conversation, I sit down with Carly Fisher — registered psychologist, government…
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Why I Can’t Stay Quiet Anymore: What Our Mental Health System Isn’t Ready to Face
By Hayley Kelly |
You were trained to be ethical. To follow the rules. To keep yourself out of the spotlight and let the system guide the way. But what happens when the system itself is no longer fit for purpose? In this milestone episode, I’m pulling back the curtain on a truth I’ve been sitting with for a…
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The Real Reason You’re Avoiding Visibility, Higher Pricing, and Growth
By Hayley Kelly |
Ever find yourself sabotaging your own success the moment things start working? Yeah, I see you there – saying no to opportunities that could expand your reach, undercharging like it’s a badge of honor, or suddenly deciding your perfectly good program needs to be “better” before you can launch it. Here’s the thing nobody talks…
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[MINI-SERIES: From Therapist to Visionary] Why You Are the Biggest Thing Holding Your Business Back (And How to Change It)
By Hayley Kelly |
It’s 8 PM. You finished seeing clients hours ago, but you’re still at your computer responding to course emails, updating social media, and planning next quarter’s strategy. Every decision runs through you. Every problem lands on your desk. Your business literally cannot breathe without you. If that sounds familiar—if you’ve become the center of everything…
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[MINI-SERIES: From Therapist to Visionary] Scaling Your Impact Without Compromising Your Values or Selling Out
By Hayley Kelly |
You want to grow. You want to reach more people, serve more deeply, make your work financially sustainable. But not if it costs your values. Not if it fries your nervous system. Not if it costs your soul. If you’ve ever watched other practitioners scale their businesses and thought, “I want to grow, but not…
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[MINI-SERIES: From Therapist to Visionary] Therapist CEO: Making Decisions Without Burning Out
By Hayley Kelly |
Your calendar is overwhelming. Your nervous system is fried. Every decision – from what email to send to whether you should hire someone – feels exhausting. And every piece of business advice tells you to “step into your CEO energy” or “think like a boss”… but that feels completely wrong in your body. What if…
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[MINI-SERIES: From Therapist to Visionary] You’ve Built the Program. Now What?
By Hayley Kelly |
You did it. You mapped the modules. Built the curriculum. Maybe even sold out your first launch.Your course, program, or offer is live—and people actually bought it. So… why do you feel so weird? If you’re standing in that liminal space between relief and restlessness, pride and paralysis—you’re not broken. You’re expanding. This episode kicks…
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Why Most Online Programs Need a Community – And How to Create One That Doesn’t Drain You
By Hayley Kelly |
You’ve built your course. Your modules are mapped, your portal’s prepped, your curriculum is solid. And then someone asks: “So… where’s the community space?” Cue the existential spiral. Because as a therapist, “community” doesn’t just mean “extra feature.” It means emotional responsibility. Boundary navigation. And the very real possibility that you’ll end up holding space you never consented to.…
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Passive Income or Pipe Dream? The Truth About Evergreen vs. Live Courses for Therapists
By Hayley Kelly |
It starts off sounding perfect. Create a course once. Let it sell itself. Finally step off the therapy treadmill and wake up to payment notifications instead of a full caseload. But what no one tells you? Most therapists who try that route end up with a silent checkout page and a whole lot of self-doubt.…
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Should You Start a Facebook Group to Grow Your Audience? Here’s What I’d Tell Any Therapist
By Hayley Kelly |
So… someone told you to start a Facebook group to grow your audience. And you did it.You picked a cute name. Made a welcome post. Maybe even went live (sweating bullets but pretending it was chill).And then… crickets.Or worse – an entire digital ghost town of lurkers, silent members, and zero sales. If that’s you…
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Why Your Online Program Isn’t Selling (And How to Fix It Fast)
By Hayley Kelly |
So… you launched your online program. You crafted the sales page. You sent the emails. You even hit publish while whispering “this better work” under your breath. And then… crickets. Maybe your friend signed up. Maybe your mum said she’s proud. But internally? It felt like failure. If that’s you—pause right here. Because this episode…
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How to Choose the Right Social Media Platform (Without Burning Out or Selling Out)
By Hayley Kelly |
Somewhere between your fifth Canva graphic and your third platform login of the day, you started wondering… “Is this what it takes to be seen?” Because apparently, if you’re not on Instagram and TikTok and LinkedIn and Threads — you’re falling behind. Or invisible. Or both. But here’s the thing:For therapists, “visibility” isn’t just about reach. It’s about safety.And when the…
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Will AI Replace Therapists? What You Actually Need to Worry About
By Hayley Kelly |
So… apparently therapists are being replaced by chatbots now. Clients are rolling into sessions with ChatGPT transcripts like, “This helped more than our last three appointments. Oh, and it’s free.” Yeah. That’s happening. And if you’re even mildly freaking out, you’re not being dramatic. You’re being awake. In this episode, I’m not here to sprinkle affirmations over your…
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You Don’t Need Another Certification – You Need This Instead
By Hayley Kelly |
Ever feel like your next certification might just be the thing holding you back? If you’re nodding along (or feeling personally attacked already), grab a coffee, because this episode is your loving wake-up call. Today, we’re tackling the therapist’s sneaky habit of certification hoarding—and why your endless pursuit of the next qualification might actually be…
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Facebook Ads for Beginners: How Therapists Can Grow Their Audience Without Wasting Money with our guest Natalie Alaimo
By Hayley Kelly |
Ever thought, “Facebook ads are just a fancy way to light my money on fire”?If the idea of opening Business Manager, setting a budget, or seeing a giant $0 in your results column makes your armpits sweat, this episode is for you. Today, I’m joined by Facebook Ads and Funnel Strategist Natalie Alaimo—the magical unicorn who…
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5 Quick Ways to Use AI to Grow Your Practice, Brand, and Programs
By Hayley Kelly |
Think AI is just for writing session notes? Think again.If you’ve been avoiding AI because you don’t want to sound like a robot—or worse, feel like you’re cheating—this episode is for you. We’re pulling back the curtain on AI for therapists—specifically how it can help you grow your practice, build your brand, and sell your digital…
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Webinars 101 for Therapists: Teach, Connect, and Sell with Integrity
By Hayley Kelly |
Ever thought, “There’s no way in hell I could run a webinar”?If the idea of live teaching, pitching, or even showing up on Zoom makes your armpits sweat, this episode is for you. We’re pulling back the curtain on webinars—what they really are, why they’re not as scary (or salesy) as you think, and how therapists can…
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5 Course Platforms Therapists Love (and How to Choose the Right One for You)
By Hayley Kelly |
Ever stared at your course platform and thought, “What in fresh hell is this?!” If the idea of choosing the right tech stack for your online program makes you want to throw your laptop out the window, this episode is for you. We’re cutting through the noise to talk about the real-world pros and cons of the most popular…
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Why You’re Still Stuck (And How to Use Tapping to Finally Move Forward) with Dr. Peta Stapleton
By Hayley Kelly |
Ever feel like you’re doing all the “right” things—planning, learning, dreaming big—but you still can’t seem to move forward? You’re not lazy. You’re not broken. You’re likely stuck in a very real nervous system response… and no amount of strategy can fix that alone. In this powerful and vulnerable episode, I’m joined by clinical health…
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Should You Say Yes to Guest Speaking Gigs? How to Price, Protect Your Energy, and Say No Without the Guilt
By Hayley Kelly |
Ever been asked to do a quick guest presentation—only to find yourself buried in hours of prep, stressing over pricing, and wondering if it was even worth it? If you’ve ever felt stuck between wanting visibility and honouring your energy and expertise, this episode is for you. In this power-packed 15-minute episode, I’m diving into one of…
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The Secret to Creating a Course That Feels Worth It (Without Overdelivering)
By Hayley Kelly |
Ever feel like you’ve crammed absolutely EVERYTHING into your online course because you’re afraid it’s not enough? You’re not alone! In this episode, I’m diving into one of the biggest challenges therapists face when creating online programs – overdelivering to the point where students get overwhelmed and drop off. I reveal why your students aren’t…
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What Should I Name My Online Program? (And Why You’re Probably Overthinking It)
By Hayley Kelly |
Ever find yourself staring at a blank page, trying to name your online program and getting absolutely nowhere? You’re not alone! In this mini-episode, I’m tackling one of the most common questions therapists ask when creating their first online program. In this episode, I break down why so many therapists struggle with naming their programs…
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Think an Online Course Will Cure Your Burnout? Think Again.
By Hayley Kelly |
Ever find yourself escaping the burnout of 1:1 clinical work, only to accidentally build the exact same stressful environment online? Trust me, I’ve been there—done that—got the damn t-shirt. In this Unmasked Monthly Musing, I’m getting totally real with you about something NOBODY seems to be talking about: how we therapists often recreate the exact…
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The Psychology of Pricing: How to Charge What Your Online Program is Actually Worth
By Hayley Kelly |
Are you struggling to price your online program with confidence? Do you second-guess yourself when setting price points, even though you KNOW your content delivers incredible transformation? In this value-packed episode, I’m diving deep into the psychology behind pricing your therapy programs. We’re moving beyond “what to charge” into the more powerful territory of “WHY…
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From Plateau to Profit: How to Scale Your Online Program Without Burning Out
By Hayley Kelly |
Have you launched your online program, gained some traction, but now find yourself stuck in a frustrating plateau? You’re not alone—welcome to what I call “The Messy Middle.” In this raw, unfiltered episode, I’m breaking down the awkward growth phase that NO ONE in the online space wants to talk about. It’s that frustrating gap…
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Pricing Your Online Program: The Exact Numbers Therapists Are Charging in 2025
By Hayley Kelly |
Pricing your online program shouldn’t be a shot in the dark—and yet for so many therapists, it’s the most anxiety-inducing part of the creation process. If you’ve ever stared at that empty price box wondering what the hell to charge for your expertise, this mini episode is for you! I’m breaking down the four core…
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The Conversation About Spirituality Therapists Are Afraid to Have (But Need To) with Tatiana Da Silva
By Hayley Kelly |
As we head into 2025, I’m noticing something fascinating happening in our field – this quiet but powerful shift where therapists are finally starting to talk about the elephant in the room: spirituality. And honestly? It’s about bloody time. I had the absolute pleasure of sitting down with Tatiana da Silva, a registered psychologist in…
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[By Popular Demand] The Science & Power of EFT with Dr. Peta Stapleton
By Hayley Kelly |
Ever heard of tapping (EFT) and wondered if it’s actually backed by science? Or maybe you’ve been curious about how therapists can integrate it into their work for better client outcomes (and to prevent burnout for themselves)? By popular demand, we’re re-releasing this fan-favourite episode with the brilliant Dr. Peta Stapleton, clinical psychologist, researcher, and a global leader in Emotional…
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[By Popular Demand] The Ethical Roadmap – 3 Must-Know Considerations for Therapists Creating Online Programs
By Hayley Kelly |
By Popular Demand: The Ethical Roadmap – 3 Must-Know Considerations for Therapists Creating Online Programs Thinking about launching an online program but feeling overwhelmed by the ethical and legal considerations? You’re not alone. As therapists, stepping beyond the therapy room means navigating new territory—but knowledge is power. In this fan-favourite episode, I’m breaking down three essential ethical…
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[WORKSHOP] Nail Your Profitable & Impactful Online Program Idea
By Hayley Kelly |
Let’s talk about something that’s been keeping me up at night. I keep seeing incredible therapists – with years of experience, unbelievable client success stories, and so much wisdom to share – completely stuck in the “someday” trap of creating their online program. And you know what fascinates me most? It’s rarely about not knowing…
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The Truth About Fear: Why Brilliant Therapists Struggle to Launch Online Programs (& How to Change That)
By Hayley Kelly |
Look, let’s talk about something that’s been driving me crazy. I keep seeing brilliant therapists – with incredible expertise, amazing programs ready to go – completely stuck in fear. And you know what’s fascinating? When we look at the psychology of what’s actually happening here, it has nothing to do with strategy. Here’s what blows…
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3 Therapists Share Their Journey: Real Talk About Creating Your First Online Program
By Hayley Kelly |
Ever wondered what really happens when you take your therapy expertise beyond the consulting room? Today I’m sitting down with three incredible therapists who’ve recently launched their first online programs to share the real, raw truth about transforming clinical skills into digital offerings that create change. Whether you’re feeling stuck in content creation, questioning if…
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Creating Course Content as a Therapist: Why You’re Already an Expert (Even If You Don’t Know It Yet)
By Hayley Kelly |
Ever caught yourself thinking “I know I could help more people with an online program, but how the hell do I actually create the content?” You’re going to LOVE this episode. Today I’m pulling back the curtain on the framework that’s helped hundreds of therapists turn their clinical expertise into amazing online programs. Spoiler alert:…
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How to Launch Your First Course as a Therapist (Without Having to Post on Social Media Everyday!)
By Hayley Kelly |
Creating your first course as a therapist doesn’t have to feel overwhelming or impossible. If you’ve been stuck in “Where do I even start?” mode—this episode is for you. In today’s conversation, I’m breaking down my Incu-BETA Framework, a simple, ethical, and stress-free way to validate your course idea before you spend months creating content. No massive audience?…
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How to Use AI to Validate Your Course Idea in Minutes (Even If You’re Not Tech-Savvy)
By Hayley Kelly |
Creating a course doesn’t have to feel like a guessing game or a late-night panic Googling session. If you’ve been wondering, “Is this course idea even worth pursuing?” or “Where do I even start?”—this episode is for you. In today’s conversation, I’m breaking down how therapists can use AI to validate their course ideas quickly…
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The 5 Mistakes Therapists Make When Creating Their First Online Program—and How to Avoid Them
By Hayley Kelly |
Creating your first online program as a therapist doesn’t have to be overwhelming or confusing. If you’ve ever thought, “Where do I even start?” or “Am I ready for this?”—this episode is for you! In today’s conversation, I’m unpacking the five most common mistakes therapists make when creating their first online program. From spending months creating content without…
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Questioning If You’re ‘Expert’ Enough to Create an Online Program? Here’s How You Can Tell
By Hayley Kelly |
Creating an online program as a therapist might seem daunting, but let me tell you—it’s 100% doable, even if you’re starting from scratch! If you’ve ever caught yourself thinking, “Am I really expert enough to do this?” I’m here to remind you: Yes, you absolutely are. In today’s episode, I’m breaking down the biggest mindset…
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How to Deepen Your Therapeutic Impact and Sell Out Your First Online Program, with Tania Kalkidis
By Hayley Kelly |
Creating a thriving online program as a therapist might seem like a daunting task, but today’s episode is proof that it’s absolutely achievable—even if you’re starting from scratch. Meet Tania Kalkidis, a seasoned clinical psychologist and psychotherapist who transformed her decades of expertise in psychodynamic psychotherapy into an online program that sold out in record…
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How to Ethically Manage Dual Relationships When Creating Online Programs as a Therapist
By Hayley Kelly |
Creating online programs can feel like a dream come true—scaling your impact, reaching more people, and building a thriving business. But let’s face it: as therapists, we face unique challenges that most business coaches can’t help us navigate. Enter the minefield of dual relationships. If you’ve ever wondered how to expand your reach ethically and…
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Break Free from Burnout in 2025: How to Build a Profitable Therapy Practice That Works for You
By Hayley Kelly |
Well, my friends, buckle up because this episode is the wake-up call you didn’t know you needed! If you’ve been feeling stuck, burned out, or like your therapy practice is running your life instead of the other way around, this one’s for you. In today’s value-packed episode, we’re breaking down exactly what it takes to…
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Unmasked Monthly Musings: The Anti-BS Guide to Your 2025 Vision (Plus My Raw + Real 2024 Reflection)
By Hayley Kelly |
Well, my friends, grab your tissues and your notebooks because this isn’t your typical end-of-year reflection episode! If you’re ready for some raw honesty about what it really takes to scale your impact as a therapist entrepreneur, this episode is going to be a game-changer for you! In this value-packed end-of-year episode, I’m pulling back…
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