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4 Strategies to Grow Your Audience From Scratch

In today’s episode, we unpack the essential strategies to grow your audience and build a robust email list that will serve as the foundation for your thriving online program. We are diving deep into the art of crafting irresistible lead magnets, the savvy of borrowing influence, the precision of paid advertising, and the exhilarating process of launching your program. If you’re ready to take your online presence to the next level and create a community that’s eager to learn from your expertise, then this episode is your blueprint for success.

Key takeaways:

  • Why Audience Building is a Must: We kicked things off by discussing why building an audience is not just important, but absolutely vital for the success of your online program.
  • Lead Magnets Demystified: I broke down what a lead magnet is and how creating one that genuinely meets your potential clients at step one of their journey can be a game-changer.
  • Borrowed Influence Explained: We explored the concept of borrowed influence and how partnering with established figures can exponentially grow your audience and email list.
  • Paid Advertising Insights: I shared the basics of paid advertising, the common pitfalls to avoid, and why having a converting offer is crucial before you invest a single penny.
  • The Launch Lowdown: We talked about the power of launching your program and how it can serve as a catalyst for audience growth, list building, and establishing your authority in the digital space.
  • Choosing Your Strategy: I reminded you that while it’s great to have a toolbox full of strategies, the key to not feeling overwhelmed is to pick one and go all in.

Don’t let this episode be just another thing you listened to. Take action! Choose one strategy we discussed today and start implementing it. Whether it’s crafting that lead magnet or planning your program launch, the time to start is now. And if you found value in today’s conversation, please subscribe, share this episode with a fellow therapist, and leave us a review. Your support helps us reach more therapists like you, looking to make a difference in the world.

Remember, building an audience is a journey, not a sprint. Choose your path, take that first step, and trust the process. You’ve got this!


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