The Anti-Hustle Guide to Building Programs That Actually Sell

Anti-Hustle Guide to Building Programs

In this episode, I’m dismantling the biggest myth therapists believe about creating online programs — that building one will just add more hustle and burnout to your already overwhelming life. We’re no longer in the early days when therapists could assume that more hours worked equals more value delivered. Today’s most successful therapist-entrepreneurs are rejecting…

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A Week in My Life After Stepping Away from Back-to-Back Sessions

A Week in My Life

If you’ve been feeling burned out by back-to-back sessions, wondering if the only way to help people is to keep adding more clients to your calendar — you’re not alone. This episode pulls back the curtain on what life can look like when you step beyond the traditional therapy chair. I’m sharing a real, unfiltered…

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Future-Ready Therapist: The Competencies That Will Define Our Profession

Future-Ready Therapist

If you’ve been feeling incredibly skilled at individual therapy but somehow underprepared for what mental health delivery actually looks like in 2025 – you’re not alone. This episode addresses the growing disconnect between traditional therapy training and the evolving mental health landscape worldwide. I’m breaking down why qualified therapists globally can’t meet the exploding demand…

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The Profession Under Threat: A Call for Innovation and Advocacy with Sahra O’Doherty

Call for Innovation and Advocacy with Sahra O'Doherty

If you’ve been feeling like our profession is under siege, you’re not imagining it. This episode dives deep into the systemic challenges facing Australian therapists and why staying silent is no longer an option. I’m sitting down with Sahra O’Doherty, President of the Australian Association of Psychologists (AAPI), for a conversation that will change how…

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Stop Overthinking Your Online Program Ideas: The Simple Filter That Cuts Through Analysis Paralysis

Overthinking Your Online Program Ideas

If you have 17 half-baked course ideas sitting in a Google doc but can’t choose which one to build, you’re not just procrastinating—you’re missing out on income and impact while your expertise sits unused. You’ve got brilliant insights and could help so many people. But when you can’t decide between stress management for healthcare workers,…

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To Niche or Not to Niche: Why “Helping Everyone” Is Helping No One

To Niche or Not to Niche

The hard truth: If you’re trying to help everyone with your online program, you’re actually helping no one—and it’s killing your business before it even starts. You’ve got years of training and could help SO many people. But when you try to market to “everyone,” your message becomes so vanilla that nobody feels seen. Those perfect…

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Not Selling Out: Ethical Marketing for Therapists

Ethical Marketing for Therapists

The marketing world feels gross because most of it IS gross. But what if I told you that ethical marketing isn’t just possible—it’s actually your secret weapon as a therapist? While other industries scramble to add “authenticity” to their marketing playbook, you’ve been practicing it your entire career. You already know how to influence ethically,…

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