Archive for August 2025

If you’ve been feeling incredibly skilled at individual therapy but somehow underprepared for what mental health delivery actually looks like in 2025 – you’re not alone. This episode addresses the growing disconnect between traditional therapy training and the evolving mental health landscape worldwide. I’m breaking down why qualified therapists globally can’t meet the exploding demand…

If you’ve been feeling like our profession is under siege, you’re not imagining it. This episode dives deep into the systemic challenges facing Australian therapists and why staying silent is no longer an option. I’m sitting down with Sahra O’Doherty, President of the Australian Association of Psychologists (AAPI), for a conversation that will change how…

If you have 17 half-baked course ideas sitting in a Google doc but can’t choose which one to build, you’re not just procrastinating—you’re missing out on income and impact while your expertise sits unused. You’ve got brilliant insights and could help so many people. But when you can’t decide between stress management for healthcare workers,…

The hard truth: If you’re trying to help everyone with your online program, you’re actually helping no one—and it’s killing your business before it even starts. You’ve got years of training and could help SO many people. But when you try to market to “everyone,” your message becomes so vanilla that nobody feels seen. Those perfect…

The online space keeps changing the rules the second you’ve figured them out. New algorithms, platform updates, economic uncertainty, and the constant pressure to keep up while holding space for clients—it’s overwhelming, and it’s real. But what if I told you that feeling like “everything is too much” isn’t a sign you’re failing? What if…

The marketing world feels gross because most of it IS gross. But what if I told you that ethical marketing isn’t just possible—it’s actually your secret weapon as a therapist? While other industries scramble to add “authenticity” to their marketing playbook, you’ve been practicing it your entire career. You already know how to influence ethically,…

You launched your program. Finally getting visible. Then it happens—colleagues start questioning your marketing, your methods, your motives. That knot in your stomach when you see posts criticising “aggressive marketing tactics” in professional groups? Wondering if they’re talking about YOU? Here’s what nobody tells you: when you do things differently, people don’t react well. Not…