If you’ve ever thought “scaling means selling out” or “growing a team means burning out,” Dr. Catherine Hart is about to prove you wrong. She’s built a 35-person psychology practice across five sites with a salaried employment model that actually…

If your business feels like it’s draining you instead of filling you up, you’re probably recreating the same patterns from therapy practice that burned you out in the first place. The endless availability, saying yes to everyone, undercharging out of…

“You just need more self-care.” That’s what I kept hearing when I was burnt out, seeing 30+ clients a week, barely breaking even. I tried bath bombs, meditation apps, yoga breaks. None of it worked. Because the problem wasn’t my…

For 12 months, I’ve been sober, and until a recent doctor’s appointment, I’d completely forgotten. No countdown. No recovery story. No before-and-after moment. Just life, without alcohol. When my doctor asked, “None? Not even socially?” and looked at me like I’d just…

In this episode, I’m tackling one of the biggest fears holding therapists back from building sustainable online practices: the terror of being “too salesy.” If you’ve ever frozen at the end of a webinar, mumbled through your offer, or avoided…

After losing her teenage son Ethan to T-Cell Acute Lymphoblastic Leukaemia, psychologist Kimberly Stevens faced the unthinkable — and chose to transform her grief into something that would help thousands of others. In this conversation, Kimberly shares the story behind Kids…

For 230 episodes, I’ve referenced my “kitchen floor moment” without telling you the full story. After interviewing psychologist Kimberly Stevens about transforming her grief into purpose, I realized: if I’m asking therapists to be brave enough to step outside broken…

In this episode, I’m sitting down with Professor Nick Titov—a giant in digital mental health and founder of MindSpot, Australia’s leading digital psychology service that has reached over 250,000 Australians. If you’ve ever wondered whether therapy has to look the way it’s…

In this episode, I’m sitting down with the bold, brilliant, and whip-smart Laura Lee – a psychologist, sexologist, coach, and the founder of Blue Space Psychology – to dive into what it actually takes to talk about sex online as a regulated health professional. Laura’s work…

In this episode, I’m sitting down with Alice Ayliffe and Elise Cassidy — two incredible therapists and Incubator graduates — to explore what it really looks like to move beyond the 1:1 model and create programs that change lives. If you’ve ever wondered, Where do I even…

In this episode, I’m breaking down one of the most frustrating realities therapists face when trying to build online programs: traditional business advice simply doesn’t work for us. You’ve probably felt it — you join a business webinar or invest in…

In this episode, I’m talking about one of the most painful myths therapists buy into: the belief that your only options are to keep grinding in 1:1 sessions until you collapse, or burn your practice down and walk away completely.…

In this episode, I’m talking about the invisible wall that stops most therapists from turning their brilliant program ideas into actual programs. You know the one – you’ve got this amazing concept that could genuinely help people, but every time…

In this episode, I’m dismantling the biggest myth therapists believe about creating online programs — that building one will just add more hustle and burnout to your already overwhelming life. We’re no longer in the early days when therapists could…

If you’ve been feeling burned out by back-to-back sessions, wondering if the only way to help people is to keep adding more clients to your calendar — you’re not alone. This episode pulls back the curtain on what life can…

If you’ve been feeling incredibly skilled at individual therapy but somehow underprepared for what mental health delivery actually looks like in 2025 – you’re not alone. This episode addresses the growing disconnect between traditional therapy training and the evolving mental…

If you’ve been feeling like our profession is under siege, you’re not imagining it. This episode dives deep into the systemic challenges facing Australian therapists and why staying silent is no longer an option. I’m sitting down with Sahra O’Doherty,…

If you have 17 half-baked course ideas sitting in a Google doc but can’t choose which one to build, you’re not just procrastinating—you’re missing out on income and impact while your expertise sits unused. You’ve got brilliant insights and could…

The hard truth: If you’re trying to help everyone with your online program, you’re actually helping no one—and it’s killing your business before it even starts. You’ve got years of training and could help SO many people. But when you try…

The online space keeps changing the rules the second you’ve figured them out. New algorithms, platform updates, economic uncertainty, and the constant pressure to keep up while holding space for clients—it’s overwhelming, and it’s real. But what if I told…

The marketing world feels gross because most of it IS gross. But what if I told you that ethical marketing isn’t just possible—it’s actually your secret weapon as a therapist? While other industries scramble to add “authenticity” to their marketing…

You launched your program. Finally getting visible. Then it happens—colleagues start questioning your marketing, your methods, your motives. That knot in your stomach when you see posts criticising “aggressive marketing tactics” in professional groups? Wondering if they’re talking about YOU?…

The digital course world just got turned upside down. While course creators panic about AI making their businesses obsolete, therapists have a massive opportunity—if they act fast. The AI education market is exploding from $5.88 billion to $32 billion by…

You’ve built your dream practice. You’re booked solid. People are telling you “You’ve made it!” because you have 52 people on your waitlist. But instead of feeling successful, you’re drowning. You wake up at 3am thinking about all the people…

You’ve created your goals for the year, you have everything planned out. You know when all of your items need to be completed. But you don’t seem to be making any progress. You cannot reach these goals. Life throws up…

You’ve been avoiding it, haven’t you? That little blue LinkedIn notification sitting in your email inbox, taunting you with connection requests you never respond to. Maybe you think LinkedIn is just for corporate salespeople in suits, not compassionate healers like…

You’ve felt it, haven’t you? That creeping realization that the therapy world you trained for is disappearing faster than you can adapt. Maybe you’ve watched TikTok “healers” with zero qualifications book out $2000 programs while you’re drowning in twelve-month waitlists…

You’ve been feeling it too, haven’t you? That sense that something is deeply wrong with our mental health system. Maybe you’ve drafted posts about impossible caseloads or regulations that harm more than they help. But every time you go to…

You’ve created an incredible program. You have valuable insights to share. You know your work could help so many people. But every time you go to hit ‘publish’ on that post about your offer, you freeze. What if someone reports…

A 19-year-old client sits on his couch staring at a wall for 8 hours a day. He’s been in therapy for two years. He’s planned his suicide for his 20th birthday. Traditional therapy isn’t working. Three ketamine sessions later, he’s…

You’ve launched your signature program. You know it works. But there’s a massive gap between people saying “I’m interested” and actually pulling out their credit card for $2,000. What if there’s a way to bridge that gap—not by discounting your…

The system you dedicated your career to was designed wrong from the beginning. Not broken — designed wrong. 970 million people globally need mental health support. We have approximately 1 million mental health professionals. The math isn’t just broken — it…

You were trained to stay quiet. To follow rules written for a world that no longer exists. To accept that your expertise should be sanitized into beige compliance. But what if everything you’ve been told about “staying safe” is actually…

You were trained to think psychology equals therapy chair. To believe “business skills” are something other people have. To accept that your expertise stops at the consulting room door. But what if everything you’ve been told about your limitations is…

You were trained to be ethical. To follow the rules. To keep yourself out of the spotlight and let the system guide the way. But what happens when the system itself is no longer fit for purpose? In this milestone…

Ever find yourself sabotaging your own success the moment things start working? Yeah, I see you there – saying no to opportunities that could expand your reach, undercharging like it’s a badge of honor, or suddenly deciding your perfectly good…

It’s 8 PM. You finished seeing clients hours ago, but you’re still at your computer responding to course emails, updating social media, and planning next quarter’s strategy. Every decision runs through you. Every problem lands on your desk. Your business…

You want to grow. You want to reach more people, serve more deeply, make your work financially sustainable. But not if it costs your values. Not if it fries your nervous system. Not if it costs your soul. If you’ve…

Your calendar is overwhelming. Your nervous system is fried. Every decision – from what email to send to whether you should hire someone – feels exhausting. And every piece of business advice tells you to “step into your CEO energy”…

You did it. You mapped the modules. Built the curriculum. Maybe even sold out your first launch.Your course, program, or offer is live—and people actually bought it. So… why do you feel so weird? If you’re standing in that liminal…

You’ve built your course. Your modules are mapped, your portal’s prepped, your curriculum is solid. And then someone asks: “So… where’s the community space?” Cue the existential spiral. Because as a therapist, “community” doesn’t just mean “extra feature.” It means emotional responsibility. Boundary…

It starts off sounding perfect. Create a course once. Let it sell itself. Finally step off the therapy treadmill and wake up to payment notifications instead of a full caseload. But what no one tells you? Most therapists who try…

So… someone told you to start a Facebook group to grow your audience. And you did it.You picked a cute name. Made a welcome post. Maybe even went live (sweating bullets but pretending it was chill).And then… crickets.Or worse –…

So… you launched your online program. You crafted the sales page. You sent the emails. You even hit publish while whispering “this better work” under your breath. And then… crickets. Maybe your friend signed up. Maybe your mum said she’s…

Somewhere between your fifth Canva graphic and your third platform login of the day, you started wondering… “Is this what it takes to be seen?” Because apparently, if you’re not on Instagram and TikTok and LinkedIn and Threads — you’re falling behind. Or invisible. Or both.…

So… apparently therapists are being replaced by chatbots now. Clients are rolling into sessions with ChatGPT transcripts like, “This helped more than our last three appointments. Oh, and it’s free.” Yeah. That’s happening. And if you’re even mildly freaking out, you’re not…

Ever feel like your next certification might just be the thing holding you back? If you’re nodding along (or feeling personally attacked already), grab a coffee, because this episode is your loving wake-up call. Today, we’re tackling the therapist’s sneaky…

Ever thought, “Facebook ads are just a fancy way to light my money on fire”?If the idea of opening Business Manager, setting a budget, or seeing a giant $0 in your results column makes your armpits sweat, this episode is…

Think AI is just for writing session notes? Think again.If you’ve been avoiding AI because you don’t want to sound like a robot—or worse, feel like you’re cheating—this episode is for you. We’re pulling back the curtain on AI for…

Ever thought, “There’s no way in hell I could run a webinar”?If the idea of live teaching, pitching, or even showing up on Zoom makes your armpits sweat, this episode is for you. We’re pulling back the curtain on webinars—what…

Ever stared at your course platform and thought, “What in fresh hell is this?!” If the idea of choosing the right tech stack for your online program makes you want to throw your laptop out the window, this episode is for you.…

Ever feel like you’re doing all the “right” things—planning, learning, dreaming big—but you still can’t seem to move forward? You’re not lazy. You’re not broken. You’re likely stuck in a very real nervous system response… and no amount of strategy…

Ever been asked to do a quick guest presentation—only to find yourself buried in hours of prep, stressing over pricing, and wondering if it was even worth it? If you’ve ever felt stuck between wanting visibility and honouring your energy and expertise,…

Ever feel like you’ve crammed absolutely EVERYTHING into your online course because you’re afraid it’s not enough? You’re not alone! In this episode, I’m diving into one of the biggest challenges therapists face when creating online programs – overdelivering to…

Ever find yourself staring at a blank page, trying to name your online program and getting absolutely nowhere? You’re not alone! In this mini-episode, I’m tackling one of the most common questions therapists ask when creating their first online program.…

Ever find yourself escaping the burnout of 1:1 clinical work, only to accidentally build the exact same stressful environment online? Trust me, I’ve been there—done that—got the damn t-shirt. In this Unmasked Monthly Musing, I’m getting totally real with you…

Are you struggling to price your online program with confidence? Do you second-guess yourself when setting price points, even though you KNOW your content delivers incredible transformation? In this value-packed episode, I’m diving deep into the psychology behind pricing your…

Have you launched your online program, gained some traction, but now find yourself stuck in a frustrating plateau? You’re not alone—welcome to what I call “The Messy Middle.” In this raw, unfiltered episode, I’m breaking down the awkward growth phase…

Pricing your online program shouldn’t be a shot in the dark—and yet for so many therapists, it’s the most anxiety-inducing part of the creation process. If you’ve ever stared at that empty price box wondering what the hell to charge…

As we head into 2025, I’m noticing something fascinating happening in our field – this quiet but powerful shift where therapists are finally starting to talk about the elephant in the room: spirituality. And honestly? It’s about bloody time. I…

Ever heard of tapping (EFT) and wondered if it’s actually backed by science? Or maybe you’ve been curious about how therapists can integrate it into their work for better client outcomes (and to prevent burnout for themselves)? By popular demand, we’re re-releasing…

By Popular Demand: The Ethical Roadmap – 3 Must-Know Considerations for Therapists Creating Online Programs Thinking about launching an online program but feeling overwhelmed by the ethical and legal considerations? You’re not alone. As therapists, stepping beyond the therapy room means…

Let’s talk about something that’s been keeping me up at night. I keep seeing incredible therapists – with years of experience, unbelievable client success stories, and so much wisdom to share – completely stuck in the “someday” trap of creating…

Look, let’s talk about something that’s been driving me crazy. I keep seeing brilliant therapists – with incredible expertise, amazing programs ready to go – completely stuck in fear. And you know what’s fascinating? When we look at the psychology…

Ever wondered what really happens when you take your therapy expertise beyond the consulting room? Today I’m sitting down with three incredible therapists who’ve recently launched their first online programs to share the real, raw truth about transforming clinical skills…

Ever caught yourself thinking “I know I could help more people with an online program, but how the hell do I actually create the content?” You’re going to LOVE this episode. Today I’m pulling back the curtain on the framework…

Creating your first course as a therapist doesn’t have to feel overwhelming or impossible. If you’ve been stuck in “Where do I even start?” mode—this episode is for you. In today’s conversation, I’m breaking down my Incu-BETA Framework, a simple, ethical, and stress-free…

Creating a course doesn’t have to feel like a guessing game or a late-night panic Googling session. If you’ve been wondering, “Is this course idea even worth pursuing?” or “Where do I even start?”—this episode is for you. In today’s…

Creating your first online program as a therapist doesn’t have to be overwhelming or confusing. If you’ve ever thought, “Where do I even start?” or “Am I ready for this?”—this episode is for you! In today’s conversation, I’m unpacking the five most common…

Creating an online program as a therapist might seem daunting, but let me tell you—it’s 100% doable, even if you’re starting from scratch! If you’ve ever caught yourself thinking, “Am I really expert enough to do this?” I’m here to…

Creating a thriving online program as a therapist might seem like a daunting task, but today’s episode is proof that it’s absolutely achievable—even if you’re starting from scratch. Meet Tania Kalkidis, a seasoned clinical psychologist and psychotherapist who transformed her…

Creating online programs can feel like a dream come true—scaling your impact, reaching more people, and building a thriving business. But let’s face it: as therapists, we face unique challenges that most business coaches can’t help us navigate. Enter the…

Well, my friends, buckle up because this episode is the wake-up call you didn’t know you needed! If you’ve been feeling stuck, burned out, or like your therapy practice is running your life instead of the other way around, this…

Well, my friends, grab your tissues and your notebooks because this isn’t your typical end-of-year reflection episode! If you’re ready for some raw honesty about what it really takes to scale your impact as a therapist entrepreneur, this episode is…

Holy moly, my friend – if you’ve got an incredible online program but the sales just aren’t happening, this episode is going to be a game-changer for you! In this value-packed mini episode, I’m pulling back the curtain on the exact signs…

As we head into 2025, the mental health field is evolving faster than ever before—and with these changes come incredible opportunities for growth, innovation, and sustainability in your practice. In this episode, I’m pulling back the curtain on Mental Health 3.0—the…

What’s holding you back from earning more as a therapist? Spoiler alert: It’s not just the system – it’s your mindset. As therapists, we’ve been conditioned to believe that financial sacrifice equals integrity. That earning more means losing touch with…

Feeling stuck trying to grow your team without breaking the bank? Here’s how to hire smart, delegate with confidence, and build a thriving business you love. My friend, let’s talk about a topic that so many therapists-turned-entrepreneurs face: how to…

Feeling stuck under the weight of judgment and criticism? Here’s how to keep showing up, stay focused on your mission, and turn negativity into momentum. My friend, let’s have an honest heart-to-heart about something that stops so many therapists in…

Messaging is the key to unlocking sales, connection, and impact for your online program. Are you ready to master it? Here’s the deal: You could have the most life-changing online program in the world, but if your messaging isn’t clear,…

Ever felt a whisper in your heart telling you that being a therapist doesn’t feel like the perfect fit anymore? Or maybe you’ve wrestled with the guilt and shame of wanting to step away from 1:1 therapy work, wondering what…

Ever feel like Instagram is just not made for therapists? Like it’s all trends, dances, and influencers, while you’re here trying to connect with real people who need your help? You’re not alone. So many therapists feel overwhelmed by Instagram…

Ever felt a twinge of guilt or shame for wanting to earn more money in your practice? You’re not alone. In this episode, we’re tackling one of the most pervasive and limiting beliefs in the therapy world: the idea that…

Ever thought about adding a membership model to your business but aren’t sure where to start or what it really takes? This episode dives deep into why memberships are a powerful way for therapists to create sustainable, recurring revenue —…

Ever feel like you’re pouring all your energy into creating an online program, but you’re still wondering if it’s truly helping your students get the results they signed up for? In today’s episode, we’re diving into strategies that make a…

Ever wondered how to take your expertise beyond the therapy room and into the media spotlight? Today’s episode with Clare Rowe is packed with actionable insights on how therapists can get into PR and media to expand their impact and…

Have you ever felt like there’s a voice in your head that loves to point out all the reasons why you shouldn’t go after something big? Yeah, me too. That voice is often loud, full of doubt, and sometimes tries…

Are you constantly running into the same client challenges, managing never-ending waitlists, or repeating the same foundational lessons? It might be time to create an online program to meet your clients’ growing needs—and maximize your impact. In this episode, I…

If you’re looking for an engaging way to grow your email list, connect with your ideal clients, and increase sales for your online programs, this episode is a must-listen! I’m joined by quiz expert Lindsay Roberts, who shares how therapists…

Have you launched an online program and wondered if there’s a way to maximize your income without overhauling what’s already working? You’re not alone! Many therapists are looking for simple, effective ways to increase revenue while still delivering powerful results.…

From Invisible to Invincible: Nichi Morrin’s Mission to Empower Those with Invisible Conditions Have you ever felt unseen or misunderstood because of an invisible condition? Or perhaps you’re a therapist wondering how you can make a difference for clients who…

Can an Online Program Really Be as Transformational as 1:1 Therapy? Have you ever wondered if an online program could deliver the same depth of transformation as working 1:1 with a therapist? You’re not alone. Many therapists are hesitant to…

Marketing 101 for Therapists: Overcoming Common Hurdles to Build and Grow Your Online Program Feeling overwhelmed by marketing? You’re not alone! Marketing can feel especially challenging for therapists who are used to connecting one-on-one and want to maintain values-aligned, ethical…

Do you find yourself chasing new ideas all the time, only to leave them unfinished? If you’re a therapist looking to expand your practice, you might be battling a case of “too-many-idea-itis.” But there’s a simple antidote: F.O.C.U.S., or “Follow…

Have you ever dreamt of running a retreat with your dream clients, in an exotic location, and creating a life-changing experience? You’re not alone—so many therapists are drawn to the idea of hosting retreats. But, before you dive in, let’s…

You’ve been running your business solo, handling every task yourself—but now you’re ready to take the next big step: building a team. In today’s episode, I’m pulling back the curtain on my hiring journey in a special “Unmasked Monthly Musing” episode. From…

You’ve been hearing all the buzz about AI and how it can revolutionize businesses, but as a therapist building an online program, you’re wondering—how does this apply to me? Well, today’s episode is exactly what you need! I’m not exaggerating…