You’ve launched your signature program. You know it works. But there’s a massive gap between people saying “I’m interested” and actually pulling out their credit card for $2,000.
What if there’s a way to bridge that gap—not by discounting your course—but by creating “quick win offers” that actually make people MORE likely to buy your signature program?
Welcome back to Tuesday Tiny Wins—where we get straight to the point with one tool you can implement TODAY.
In this episode, we discuss:
- The trust recession: Why people need proof before investing $2,000
- What quick win offers actually are (and what they’re NOT)
- The gateway strategy: Why solving their biggest problem is wrong
- The 4-step sequence that turns $27 customers into $2,000 clients
- Real examples showing exactly how this works
- Step-by-step plan to create your offer this week
- Therapist considerations: scope of practice, pricing, ethics
The Gateway Strategy That Changes Everything:
Wrong: Try to solve their biggest problem in a mini offer
Right: Solve a gateway problem that reveals how much bigger their issue is
The 4-Step Sequence:
- Buy quick win offer (solve immediate problem)
- Use technique—it works (build trust)
- Realize: “This problem is bigger than I thought”
- Your signature program becomes exactly what they need
Your Action Plan:
Step 1: Identify Gateway Problem (20 minutes)
- What transformation does your big program create?
- What smaller problem do they need to solve FIRST?
- What gives them a quick win AND shows the bigger pattern?
Step 2: Create Your Title (30 minutes)
Formula: The [time] [method] that [solves problem] in [situation]
Step 3: Outline Content (2-3 hours)
- Lesson 1: Why this problem happens
- Lesson 2: Exact technique to solve it
- Lesson 3: When to use it + bigger picture
Therapist Considerations:
Scope: Keep it psychoeducational—teaching skills, not therapy
Pricing: $17-$47 for first quick win offer
Ethics: Clear disclaimers about educational content
Your Homework:
- Today: Identify your gateway problem
- DM me on Instagram with your gateway problem—commitment makes it real
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🔗 Connect:
📱 Instagram: @dr.hayleykelly
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