Time and time again, marketing seems to be one of the biggest thorns in the side of therapists who want to diversify and transition to coaching.
As multi-passionate entrepreneurs who are so used to helping everyone as therapists, it can feel a bit counterintuitive to narrow down your pool of potential clients.
So today I’m bringing on business marketing expert Jessica Osborn to talk about why niching and creating an ideal client is one of the best things you can possibly do to grow your business.
Want to hear more from Jess? Head to her website https://www.jessicaosborn.com/ or Instagram @jessica.osborn