The online space keeps changing the rules the second you’ve figured them out. New algorithms, platform updates, economic uncertainty, and the constant pressure to keep up while holding space for clients—it’s overwhelming, and it’s real.
But what if I told you that feeling like “everything is too much” isn’t a sign you’re failing? What if it’s actually your business giving you crucial information about where you’re at, what matters most, and where you’re ready to grow?
As therapists building businesses, we face a unique challenge: we’re trained to create stability and hold space for others, but we’re operating in a world of constant change and uncertainty. The skills that make us excellent clinicians can sometimes work against us when we need to navigate business pivots, market shifts, and the messy reality of entrepreneurship.
The uncomfortable truth: Waiting for “normal” to return isn’t a strategy—it’s avoidance. While you’re hiding in research mode or postponing decisions until things “settle down,” the world keeps moving, and your people keep needing what you offer.
In this essential episode, I break down:
- Why therapists get stuck in “caretaker mode” with their businesses (and how it’s sabotaging growth)
- The irony of helping clients navigate uncertainty while panicking about our own business changes
- Why your overwhelm is actually proof you’ve built something worth protecting
- The fork in the road every therapist faces: hide until things stabilize, or learn to dance with uncertainty
- My three anchors for staying grounded when fear wants to take control
- Micro-momentum: the power of smallest-possible-action thinking for overwhelmed entrepreneurs
- Information hygiene: how to stay educated without staying panicked
- Scenario safety nets: simple “if/then” planning that calms your nervous system
- Why “action creates clarity” applies to business decisions, not just clinical work
The game-changer: You already have the skills to navigate uncertainty—you use them every day with clients. The challenge is applying that same wisdom to your own business growth instead of reverting to freeze, flight, or research-paralysis mode.
Bottom Line: Your business isn’t broken if it feels overwhelming right now. The world is shifting, industries are evolving, and building something meaningful has always required tolerance for the unknown. Your job isn’t to figure it all out before you move—it’s to take the next small, true step and trust your capacity to handle whatever comes next.
🎧 Ready to stop hiding and start moving?
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📱 Let’s connect! Message me on Instagram and tell me—where are you hiding right now, and what’s one micro-action you could take this week? (I read every message and love hearing your breakthroughs!) – @dr.hayleykelly