Ever find yourself staring at a blank page, trying to name your online program and getting absolutely nowhere? You’re not alone! In this mini-episode, I’m tackling one of the most common questions therapists ask when creating their first online program.
In this episode, I break down why so many therapists struggle with naming their programs and introduce my proven CLEAR framework specifically designed for therapists looking to take their expertise online.
Whether you’re just starting to brainstorm your first online offering or you’ve been stuck in the naming phase for months, this episode will give you the practical framework and confidence to finally choose a name that attracts your ideal clients and communicates your value.
In this episode, I discuss:
- Why program naming is particularly challenging for therapists (and the three common traps we fall into)
- The CLEAR framework: Client-Centered, Laser-Focused, Evokes Emotion, Actionable, and Realistic
- Practical ways to test your program name ideas with your target audience
- What to do when you’re stuck between multiple good options (and why perfectionism is your biggest enemy)
- Why “until death do you part” doesn’t apply to program names—you can always change it later!
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Links mentioned in this episode:
- Ready to build an online program that transforms lives? Learn more about the Therapist Rising Incubator program here
- Follow me on Instagram @dr.hayleykelly and share your program name ideas with me!
Let’s rise together and create online programs that showcase your expertise, connect with your ideal clients, and make a bigger impact beyond the therapy room!