Are you struggling to price your online program with confidence? Do you second-guess yourself when setting price points, even though you KNOW your content delivers incredible transformation?
In this value-packed episode, I’m diving deep into the psychology behind pricing your therapy programs. We’re moving beyond “what to charge” into the more powerful territory of “WHY to charge it” — because understanding the true value of your expertise is the key to pricing with confidence.
Building on last week’s breakdown of what therapists are currently charging in Episode 176, this episode gives you practical frameworks to calculate your program’s specific value. I share the exact formulas that have helped hundreds of therapists in our community price their programs at premium rates that reflect their true worth.
In this episode, I share:
- The critical shift from cost-based to value-based pricing (and why this mindset change is essential for therapists)
- The Transformation Equation that quantifies your program’s value based on pain level, urgency, market demand, and accessibility
- How to use the Premium Positioning Matrix to strategically place your program in high-value quadrants
- Why information alone has minimal value—and how to position your program as a transformation vehicle
- Practical steps to overcome the pricing paradox that keeps most therapists undercharging
This isn’t just about making more money—it’s about creating alignment between the value you provide and how you price it. When you charge what your program is truly worth, everyone wins: you receive fair compensation, and your clients invest at a level that drives their commitment and results.
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Links mentioned in this episode:
- Listen to part one of this Pricing conversation – Episode 176: Pricing Your Online Program: The Exact Numbers Therapists Are Charging in 2025
- Listen to Episode 118 on creating scholarship programs for your courses
- Follow me on Instagram @dr.hayleykelly and DM me your favourite pricing framework!
Let’s rise together and price our programs based on the transformation we provide—not the hours we spend creating them!