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Memberships 101: How to Create Sustainable Income and Deeper Connections with Your Clients

Ever thought about adding a membership model to your business but aren’t sure where to start or what it really takes? This episode dives deep into why memberships are a powerful way for therapists to create sustainable, recurring revenue — and the strategies to make them thrive. Join me as I unpack the steps to building a membership that offers continuous value and genuine community.

I’ll be pulling back the curtain on how our signature course, The Incubator, and our membership, Incubator Plus, really work behind the scenes to support therapists at every stage of their journey. You’ll get an insider’s look at how these programs create a seamless ecosystem where members can keep growing and scaling sustainably. If you’ve ever wondered about the impact of combining a course and a membership to offer deeper support for your clients, this episode is for you!

🎙️ Here’s what you’ll learn in this episode:

  • Pros and Cons of Memberships: From the benefits of recurring revenue and scalability to the challenges of retention and ongoing commitment, we’ll break down what you need to know before diving into memberships.
  • Key Strategy Elements: Discover three foundational strategies that can set your membership up for success, including designing for retention, understanding your members’ journey, and building a strong community.
  • Creating Value Over Time: Learn why it’s crucial to show “Time to Value” with early wins and how to create a content cadence that keeps members engaged without overwhelming them.
  • Upsells, Downsells, and Building an Ecosystem: Hear how a membership can serve as the perfect bridge between your courses and higher-tier offers, creating a seamless pathway for client growth.

If you’re ready to learn how a membership model could transform your practice, this episode is packed with actionable insights and tips.

🔗 Listen now to explore how to build a membership that not only serves your community but also scales with your business!


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Interested in creating your own online program? Jump on the waitlist to be first notified when we open doors in early 2025!