Marketing 101 for Therapists: Overcoming Common Hurdles to Build and Grow Your Online Program
Feeling overwhelmed by marketing? You’re not alone! Marketing can feel especially challenging for therapists who are used to connecting one-on-one and want to maintain values-aligned, ethical practices. That’s why I’m answering some of the most common marketing questions I get asked in this episode.
After the amazing response to our last Q&A episode (Episode 136: Social Media Tips for Therapists: How to Build Trust, Boost Engagement, and Sell Your Program), I knew it was time for another! In today’s episode, we’ll talk about why marketing doesn’t have to feel overwhelming, and how simple strategies can help you reach people who need your program without compromising your ethics.
So, if you’re ready to make marketing feel doable and aligned with your work as a therapist, this episode is for you!
Here’s what we’ll cover:
The Thought of Marketing Online Scares Me—Any Words of Wisdom?
Discover how to approach marketing as sharing your message rather than selling. I’ll walk you through starting small and focusing on authenticity, helping you feel confident and in control of your marketing.
How Did You Grow Your Audience for Therapists Rising?
I’ll share my journey of building Therapists Rising, from creating content that resonates to the pros and cons of hiring a VA. You’ll learn why it’s okay to start solo, and how slow, consistent growth is both effective and manageable.
Can I Promote My Online Program to Current or Past Clients?
We dive into the ethical considerations here, like maintaining boundaries and avoiding dual relationships. I’ll explain when a soft introduction might work and offer tips for promoting in a way that’s transparent and respectful.
Is a Mailing List Important if I Only Have One Online Program?
I’ll address why email lists remain one of the highest ROI marketing strategies. We’ll explore simple, effective ways to create value-filled emails and connect with your audience directly without feeling like you’re constantly promoting.
Should I Start a Facebook Group to Funnel People Into My Program?
Thinking about a Facebook group? I’ll walk you through the pros and cons, from community-building benefits to ethical boundaries. Plus, we’ll talk about what it really takes to get a group up and running successfully.
If marketing has ever felt daunting, my goal is to help you feel empowered, aligned, and ready to take action. Join me as we break it down into doable steps that fit your values as a therapist.
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Links mentioned in this episode:
- Instagram – Follow me for more marketing insights and updates!
- Listen to Episode 136: Social Media Tips for Therapists: How to Build Trust, Boost Engagement, and Sell Your Program