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The 5 Mistakes Therapists Make When Creating Their First Online Program—and How to Avoid Them

Creating your first online program as a therapist doesn’t have to be overwhelming or confusing. If you’ve ever thought, “Where do I even start?” or “Am I ready for this?”—this episode is for you!

In today’s conversation, I’m unpacking the five most common mistakes therapists make when creating their first online program. From spending months creating content without validation to underpricing your course, these mistakes are not only avoidable but entirely fixable. Plus, I’ll share actionable steps to help you streamline your process, overcome mindset blocks, and launch with confidence.

If you’ve been dreaming about diversifying your income, creating a greater impact, and building a sustainable business beyond the therapy room, this episode will guide you to take intentional steps toward your goal.

In This Episode, We Discuss:

  • Why spending months creating content without validation delays your success—and what to do instead.
  • How to get crystal clear on your messaging to connect with your ideal client.
  • The power of simplicity: How to avoid overwhelming your clients (and yourself) by overloading your course.
  • Why pricing your program too low can hurt your business and your clients’ results.
  • The truth about “waiting for the perfect time” to launch your program—and why starting messy is the best approach.

Rate, Review, & Follow on Apple Podcasts

If this episode gave you the clarity and motivation you’ve been searching for, I’d love for you to rate and review the podcast! Your feedback helps other therapists discover how to break free from the traditional therapy room and create scalable, impactful businesses.

Here’s how you can support the show:

  1. Go to Apple Podcasts, scroll to the bottom, and tap to rate with five stars.
  2. Select “Write a Review” and share what resonated most with you in this episode.
  3. Don’t forget to hit the follow button so you’re the first to know about new episodes!

Links Mentioned in This Episode:

  • Join the Blueprint Training Series: Ready to create your first ethical and scalable online program? Sign up for this free training here.
  • Follow Me on Instagram: For more tips, strategies, and behind-the-scenes insights, connect with me at @dr.hayleykelly.

Final Thought
The world needs your expertise, not your perfection. The clients you’re meant to serve are waiting for you to show up, just as you are. Let’s rise together and create programs that make a lasting impact—one bold step at a time!