Doors close in:
The Incubator: Self-Paced Version
Get Your Online Program Off the Ground—In Your Way, On Your Schedule, and At A Lower Cost
Doors close at 11:59pm on Wednesday the 30th of April AEST.
The Self Paced Version of The Incubator gives you:
- Lifetime access to every single Incubator module—start immediately, go at your own pace, and revisit anytime
- Practical workbooks to help you take action and get your program created and sold (without getting stuck in overthinking)
- 8 weeks FREE inside Innovorise—our easy-to-use tech platform where you can run your program, take payments, schedule social posts, and more
- A BONUS 60-minute group Q&A with me, Dr. Hayley Kelly—to get feedback, ask questions, and keep things moving
- PLUS: The chance to upgrade into a future live round of The Incubator for a low cost (you’ll already have a head start, and we’ll sort you out with a sweet upgrade rate).
I made $86,000 in one year!
“Before The Incubator, I was working 4 days a week as a Clinical Physiotherapist and felt trapped.
Since finishing The Incubator just over 12 months ago, I have made $86,000 from just 3 program launches, allowing me to cut back my clinical days and spend more quality time with my family.”
Dr. Vicky Stewart
This is for you if you wanted to join The Incubator last round but the timing or price wasn't right.
Instead of waiting until the next live round, or letting your online program dreams die a slow death, this self-paced version gives you the foundational trainings and tools you need to start laying the groundwork for your online program right now.
You’ll get full access to all the modules, workbooks, and strategic frameworks that have helped hundreds of therapists create ethical and profitable online programs.
And if you decide to join the live round later this year? You’ll already be ahead, AND we’ll offer you a special upgrade rate so you can unlock weekly coaching calls, the private Facebook community, live tech support, legal templates, and more.
With Lifetime Access to The Incubator modules, You’ll Have the Tools to Achieve:
👉🏽 A clear, profitable niche that positions you as the go-to expert
👉🏽 A validated program topic that people want and will pay for
👉🏽 Your first spots sold in your online program (even if you have zero followers on social media!)
👉🏽 A marketing and sales plan you can rinse and repeat to keep enrolling new students
👉🏽 A rock-solid approach to ethical and legal compliance to protect your business
👉🏽 Your modules and lessons mapped out, so you have a curriculum that’s just as transformational as 1:1 support
👉🏽 Your tech set up and ready to run your program smoothly
👉🏽 A supportive community that understands your journey and could include your first students
The question isn’t if you can do this. It’s when.
Are you ready to build something that gives you more freedom, impact, and income—without burnout?
I’ve made back my investment in The Incubator
“12 people signed up to my first program—within 6 months of finishing The Incubator. I made $6,000—enough to cover my investment in The Incubator, legal setup, and website.
The support from Hayley and the team was phenomenal. They were always there to answer my questions, help me refine my ideas, and build confidence in my online program.”
Tania Kalkidis
What you’ll learn inside The Incubator
I’ve designed The Incubator to logically guide you from confusion to clarity, and to turn your dream into a reality.
No fluff. Just clear, actionable steps to walk through to teach you how to ethically create, run and sell your online program—and leverage your therapy skills and experience as you do.
Go at your own pace, and revisit the teachings anytime.
Module 01
Set Yourself Up for Success
Stop letting self-doubt stall your progress—this module will shift your mindset from ‘Can I really do this?’ to ‘I’ve got this.’
This is where we lay solid foundations for everything to come. Because let’s be real—without a rock-solid mindset, you’ll be stuck doubting whether you can actually pull off this online program thing. (Spoiler: you can!)
In this module, you’ll:
✅ Say goodbye to the fear of failure and judgment that’s been holding you back
✅ Silence those “WTF, can I really do this?” thoughts
✅ Build unshakable confidence in your skills, expertise, and ability to succeed.
By the end of this module, you’ll be ready to tackle every step ahead with clarity, courage, and momentum. PLUS it will be available for you to dive into as soon as you join The Incubator.
Module 02
Legal and Ethics 101
Does the thought of legal compliance make your palms sweat? You're not alone. Many therapists freeze at the idea of shifting from clinical services to online programs—afraid of crossing ethical or legal lines.
Here’s the good news: navigating your regulatory body’s do’s and don’ts is simpler than you think when you have a clear roadmap.
In this module, you’ll:
✅ Understand exactly how your duty of care shifts when delivering online programs
✅ Learn how to comply with legal and ethical standards without drowning in jargon
✅ Know the dos and don’ts of using testimonials, sharing qualifications, marketing your program, and keeping both you and your program participants protected.
No more sleepless nights stressing over “What ifs?” We've got your legal and ethical bases covered in plain, therapist-friendly language.
Module 03
The 3 P’s – Participants, Positioning & Pricing
“Nail the pricing strategy that feels good for you and gets your program selling—without undercharging or overthinking it.”
In this module, you'll:
✅ Identify your dream participants – Understand who they are, what they need, and how your program will change their lives.
✅ Position your program for success – Learn how to highlight exactly why your program stands out and why your participants should choose YOU to help them.
✅ Price with purpose – Find the sweet spot between accessibility and profit so your program serves both your participants and your financial goals.
We’ll also unlock my secret to designing a success-guaranteed online program. No guesswork—just a blueprint that works.
Module 04
Validate Your Program and Get Paid While You Build It—With Ease
You don’t need a polished, perfect online program to start working with real people and making real money.
In Module 4, you’ll learn how to turn your idea into a living, breathing program—without the pressure of having it all figured out first.
I’ll guide you through my simple, therapist-friendly Incu-BETA Framework so you can:
✅ Validate your program idea with real clients before a big launch.
✅ Connect with your ideal audience through market research that feels natural (and not salesy).
✅ Run your first Beta program—so you’re not guessing what people want, you KNOW.
✅ Get paid while building—yes, you can get real feedback AND real revenue at the same time.
Think of it as the ultimate “test run”—a way to fine-tune your program with actual humans before scaling it up.
This is how you build confidence, create something your clients actually want, and make your first online program a success—without stress or perfectionism.
Module 05
Create Content That Delivers
You might have the best program idea on the planet... 🌍 but if your content doesn’t hit the mark, your participants won’t see the results—and you won’t see the glowing testimonials.
In this module, we’ll break down exactly how to create a curriculum that gets real results.
You’ll walk away knowing:
✅ How to create clear, structured curriculum that’s easy to follow and actually transforms lives.
✅ Techniques for keeping participants motivated, engaged and moving forward.
✅ Strategies to deliver lasting results and build a fan base of loyal clients.
By the end, you’ll know how to create a learning experience that leaves your participants shouting, “This program changed my life!”
Module 06
Get Tech Savvy
Tech doesn't have to be terrifying!
We’ll teach you how to choose the right tools and platforms for your program—without drowning in tech lingo or overwhelm. Whether you’re tech-shy or tech-savvy, this module gives you the know-how to confidently select your tech.
Here’s what you’ll learn:
✅ The essential tech you actually need (skip the fluff).
✅ How to choose tech based on your needs and skill level.
✅Free and low-cost options to get started, plus all-in-one tools to explore as you scale.
By the end of this module, you'll know which tools and platforms you need to get started and what options to explore as you grow.
Module 07
Marketing & Audience Building
You’ve got an online program to share—but without marketing, who’s going to find it?
In this module, we’ll demystify marketing and show you exactly how to attract your dream participants in ways that feel good. Say goodbye to cringey, salesy tactics and hello to strategies that leverage your natural "people skills" as a therapist.
You’ll learn:
✅ The simple 4-step roadmap to effectively market your online program, from attracting your ideal clients to guiding them to a sale
✅ Strategies to grow your audience on social media in a way that feels natural, enjoyable and aligned with your strengths
✅ How to build authentic relationships with your dream participants through networking and collaborations that expand your reach
✅ The key to creating free resources that provide immense value, establish your expertise and make people eager to join your online program.
The best part? You’ll learn how to promote your program without feeling pushy, slimy, or exhausted.
By the end of this module, you’ll have a clear and confidence-boosting plan to market your program authentically—and effectively.
Module 08
Master the Art of Selling & Launching Your Program—Without the Stress
You’ve created your program—now it’s time to get it into the hands of the people who need it most.
In Module 8, you’ll learn how to confidently launch and sell your online program using therapist-friendly strategies that feel authentic—not pushy.
I’ll walk you through:
✅ How to pre-launch, launch, and sell without the overwhelm.
✅ Building excitement and anticipation so your audience is ready to buy.
✅ Choosing the right launch method (webinar, masterclass, etc.) that suits you and your clients.
✅ Crafting a pitch that feels natural—while highlighting the true value of your program.
✅ Setting up simple tech that supports your launch (even if you’re not “techy”).
✅ Proven strategies to maximize sales without the burnout.
You’ll finish this module with a clear roadmap for a launch that feels aligned, exciting, and—most importantly—successful.
Because the truth is: your program can’t change lives if no one knows it exists. Let’s make sure it gets out there—ethically, confidently, and effectively.
Don’t miss your chance - Join The Incubator and start building your online program today!
Doors close at 11:59pm Wednesday the
30th of April AEST.
If you’re ready to take the next step—or your very first—toward your online program, without the overwhelm or overthinking—this is your moment.
- Lifetime access to ALL the Workbooks to help apply the teachings, and bring your program to life quicker
- 8 weeks FREE access to Innovorise, our easy-to-use tech platform where you can run your online program, collect payments, schedule your social media, and so much more!
- A FREE BONUS 60-minute group Q&A call with me, Dr. Hayley Kelly.
- The chance to join the next LIVE round of The Incubator at a low cost
I thought I had failed… turns out, I just didn’t have the right strategy.
“Before joining The Incubator, I’d poured my heart into an online program… and it completely flopped. Not a single sale. It felt like a massive failure.
The Incubator changed everything. It guided me step by step, and showed me exactly what was missing. I’ve now run my first program, have a marketing strategy that works, and an audience of engaged people who want what I offer.”
Dr. Sam Clarke
The Incubator is for you, even if you…
Have done other courses
(and it hasn’t worked)
💬 “I’d spent thousands of dollars on a business coach, but nothing clicked—until I found The Incubator.
It totally changed my life.
Running online programs and taking my work online is where I’m going with my career now—bringing everything online so I can reach more people than ever before.”
Elise
Have zero clue
about tech
💬 “The Incubator taught me to embrace the tech aspects of running an online program.
The coaching support and tech resources helped me conquer the overwhelm and move forward with confidence.”
Dermot
Have already
“tried and failed” to create
and sell an online program
💬 “I created an online program, by myself, a few years ago. It was amazing but it didn’t sell at all.
| After that, I nearly didn’t attempt creating and selling an online program again—until I found The Incubator.
The Incubator gave me a step by step path to follow to get my online program created and sold, and it gave me all the pieces that we therapists don’t have.” |
Sam
Are worried no-one will
buy your online program
💬 “I already have 3 people ready to do my first program”
(shared at the final 2024 Incubator call!)
Cheryl
Feel overwhelmed
💬 “The Incubator gave me structure and clear direction for my online program.
It outlined the steps I needed to take and provided support to ensure I took them.
For the first time, I felt confident that the time and energy I was investing were actually leading me somewhere. It was such a relief to be able to trust the process.”
Lauren
You can keep doing what you’ve been doing,
or you can take the first step toward something bigger.
The doors to The Incubator are closing soon. Will you be the therapist who looks back in six months wishing you had started, or the one celebrating your first online program selling out?!
