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The Therapist’s Step-by-Step Blueprint to Expanding Your Impact & Income With an Ethical Online Program.

Join The Incubator, the world-renowned 8-week training for therapists who want to turn their expertise into a profitable online program—taught by a Clinical Psychologist, Dr. Hayley Kelly, who went from burnout to building a million-dollar online business.
The Incubator

Does this sound familiar?

  • Your calendar is packed, but your income has hit a ceiling—and raising your rates isn’t the answer
  • You’re drowning in admin, client work, and clinical paperwork, with no time to breathe.
  • You want to help more people, but you’re already stretched too thin and on the edge of burnout
  • You keep thinking, "There has to be another way to grow—without working more hours."
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What if instead…

  • You could expand your impact and income—without adding more clients to your calendar?
  • You had a step-by-step plan to create something that works for you—bringing in income and helping more people, without the guesswork or stress.
  • You finally had time to enjoy your life—while still helping the people who need you?

You’re probably thinking,

“I want that, but how?”

The answer: Online programs. 

But not just any online program—one that leverages your existing clinical skills, is ethical, and allows you to increase your income without increasing your hours.

Transparent Teal Quotations

I made $86,000 in one year!

“Before The Incubator, I was working 4 days a week as a Clinical Physiotherapist and felt trapped.

Since finishing The Incubator just over 12 months ago, I have made $86,000 from just 3 program launches, allowing me to cut back my clinical days and spend more quality time with my family.”

Dr. Vicky Stewart
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You’ve probably thought about creating an online program before.

Maybe you’ve even tried—but doubts keep creeping in:

  • Where do I start?
  • What if no one buys it?
  • What if people judge me?
  • What about the tech, marketing, or legal stuff?
You’re not alone.

Most therapists face these fears. But here’s the truth:

Therapists everywhere are successfully turning their expertise into online programs—without tech headaches, salesy tactics, or legal missteps.

And yes, even if you…

✅ Hate marketing.
✅ Have zero extra time
✅ Worry about ethics and regulations.

With the right guidance, you can do this too.

Why online programs are a game-changer for therapists

INNOVORISE

THE DEMAND FOR ONLINE SUPPORT IS SKYROCKETING

The online course industry is expected to hit $1 trillion by 2032—and therapists are uniquely positioned to lead the way.

INNOVORISE-2

More income, less burnout

Imagine earning more while seeing fewer clients and freeing up time for the things that matter.

INNOVORISE-3

YOUR CLINICAL SKILLS ARE YOUR SUPERPOWER

Everything you already do—educating, supporting, and guiding—is perfect for an online program.

INNOVORISE-4

One program, unlimited impact

Instead of repeating yourself 1:1, teach once and support many.

This isn’t just about creating an online program—it’s about future-proofing your career and creating a lasting impact.

Discover the exact steps to future-proof your practice with an online program—and create a more profitable, sustainable, and impactful way of working—in The Incubator.

Why The Incubator Has Helped So Many Therapists Create Profitable Online Programs

Too many therapists stay stuck—overthinking their idea, worrying about compliance, or second-guessing their next step.
The Incubator gives you the exact roadmap to go from idea to enrolled students with confidence, clarity, and a process you can repeat again and again.

With Lifetime Access to The Incubator modules, You’ll Have the Tools to Achieve:

👉🏽 A clear, profitable niche that positions you as the go-to expert

👉🏽 A validated program topic that people want and will pay for

👉🏽 Your first spots sold in your online program (even if you have zero followers on social media!)

👉🏽 A marketing and sales plan you can rinse and repeat to keep enrolling new students

👉🏽 A rock-solid approach to ethical and legal compliance to protect your business

👉🏽 Your modules and lessons mapped out, so you have a curriculum that’s just as transformational as 1:1 support

👉🏽 Your tech set up and ready to run your program smoothly

👉🏽 A supportive community that understands your journey and could include your first students

The question isn’t if you can do this. It’s when.

Are you ready to build something that gives you more freedom, impact, and income—without burnout?

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Whether you’re new to online programs and have no idea where to start, or want to fix a program that didn’t sell, The Incubator is for you.

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I thought I had failed… turns out, I just didn’t have the right strategy.

“Before joining The Incubator, I’d poured my heart into an online program… and it completely flopped. Not a single sale. It felt like a massive failure.

The Incubator changed everything. It guided me step by step, and showed me exactly what was missing. I’ve now run my first program, have a marketing strategy that works, and an audience of engaged people who want what I offer.”

Dr. Sam Clarke

Use our proven step-by-step blueprint to move from…

Trading hours for money

Uncapped earning potential

Little work-life balance

Freedom and flexibility

Being tied to an office

Working from anywhere you choose

Missing out on time with loved ones

More time and energy to connect

Serving one person at a time

Impacting hundreds of lives at once

Offering high-cost 1:1 support

Creating a more affordable option (that can make you more money!)

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Hi, I’m your Incubator guide and fellow therapist, Dr. Hayley Kelly

Clinical Psychologist with 10+ years experience, and a PhD and Masters

Multi-award winning ICF accredited Coach

Host of the #1 rated Apple podcast, Therapists Rising

Sought after keynote speaker

While I once had a successful career, on paper, as a Clinical Psychologist, it was far from sustainable…

My income had hit a financial ceiling, my mental health had hit rock bottom, and I felt like a cog in an antiquated system that was in desperate need of an overhaul (hey there 👋 long waitlists and short term bandaid solutions).

Then I stumbled upon the game-changing world of online programs.

Fast forward to today, and creating online programs has allowed me to:

✅ Reach and support over 10,000 therapists (not to mention everyone they’ve gone on to help!)
✅ Make over a million dollars
✅ Take a 6-month international working holiday with my family
✅ Retire my husband from the 9-5 job he hated
✅ Design a work life I absolutely love
✅ Begin changing the mental health system from the inside, out.

Now, I’m here to hand you the exact step-by-step blueprint that I’ve spent years nailing—so you can create a sustainable and profitable online program quickly and ethically.

This isn’t a generalist course for anyone and everyone wanting to create an online program.

It’s by therapists, for therapists

Therapists tell us time and again—generic business coaches don’t understand the nuances, ethics, and legal considerations that come with creating an online program as a licensed mental health professional. They don’t know:

❌ How to stay out of trouble with your regulatory body
❌ How your duty of care shifts when you move from working 1:1 to 1:many
❌ What you can and can’t say in your marketing
❌ Where and how you can share your credentials.

That’s why so many therapists who invest in their support end up frustrated—
and with programs that fall flat.

But The Incubator is different because
it was specifically created for therapists.

(And in case you’re wondering,
once you know, it’s simple!)

Transparent Teal Quotations

I’ve made back my investment in The Incubator

“12 people signed up to my first program—within 6 months of finishing The Incubator. I made $6,000—enough to cover my investment in The Incubator, legal setup, and website.

The support from Hayley and the team was phenomenal. They were always there to answer my questions, help me refine my ideas, and build confidence in my online program.”

Tania Kalkidis

What you’ll receive inside The Incubator

Weekly teachings to simplify and
speed up your online program creation

With my 10+ years of experience creating successful online programs as a therapist, I've distilled my expertise into short, digestible teachings over 8 weeks.

Pre-recorded and easy to access anytime, anywhere, these bite-sized lessons are designed to fit seamlessly into your busy schedule. Tune in during your morning commute, on a quick lunch break, or while waiting in the school pick-up line - whenever works best for you!

By breaking down the online program creation process into simple, actionable steps, these teachings will help you stay on track, overcome roadblocks, and make steady progress towards your goals.

No more feeling overwhelmed or stuck, and no wasting time on the wrong steps - just clear guidance and a proven roadmap to your thriving online program.
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The step-by-step process helped me create and market a scalable online program

“I joined The Incubator after years of being stuck in a time-for-money model. The step-by-step process helped me create and market a scalable online program, and I’m ready to launch a pilot program next month—something I never would have achieved on my own.”

Dermot

Plus you’ll get these epic bonuses

BONUS 1

Bonus 01

Weekly Coaching Calls with Me, Dr. Hayley Kelly

Every week, we’ll jump on a live group coaching call where I’ll help you work through roadblocks, fine-tune your program, and keep moving forward—without second-guessing every step or making time-wasting mistakes. 

Got questions? This is your chance to get real-time feedback, expert advice, and a clear plan for what to do next.

Can’t make it live? No worries! You’ll get the recordings so you can catch up anytime.

Transparent Teal Quotations

“Hot seat coaching with Hayley has definitely been one of the highlights of my Incubator experience, and her advice has been invaluable in keeping me moving forward.”

Nicole
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Bonus 02

Weekly Mentor Calls with our Coaching Faculty or Alumni

Sometimes the best advice comes from those who are a few steps ahead. In these sessions, you'll receive mentoring and feedback from fellow therapists who have been where you are and created thriving online programs. It's like having a team of guides in your corner, answering your questions, and cheering you on every step of the way.

Don’t stress if you can’t make it live. You’ll get lifetime access to the recordings!

Transparent Teal Quotations

“The support from Hayley, the mentors, and the community has been incredible. I’ve gone from having no clear direction to a solid plan and am now preparing to launch my pilot program.”

Elise
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Bonus 03

Our Created-by-a-Lawyer Legal Templates

Legal stuff can be a headache! But never fear, we've got you covered.

You'll get access to our plug-and-play legal templates, created specifically for therapists in private practice. Protect your practice, maintain your ethics, and keep your sanity - all for a fraction of what it would cost to start from scratch.

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Bonus 04

Time Saving Templates to Quickly Create and Market Your Online Program

No more guessing what to say or how to make your program stand out—these templates give you a head start on both your marketing and course materials, so you can get things up and running without the stress.

  • Our templates will help you:
    Create eye-catching social media posts to attract the right people
  • Write the words that sell your program—without feeling pushy
  • Design polished slides for your online program content.

 

Just personalise them with your details, and you’re good to go—no overthinking, no wasted time.

Transparent Teal Quotations

“The program provided me with step-by-step, practical tools for every part of the journey. The templates, tech walk-throughs, and Q&A calls, have been my guiding light.”

Monique
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Bonus 05

Tech Tutorials and Walkthroughs

Tech fears? Not on our watch! We'll give you access to a library of easy-to-follow tech tutorials for the all-in-one platform we developed, know, and love - Innovorise. PLUS we’ll do our best to educate you about and walk you through other tools and platforms that are on the market that you may prefer to use.

Setting up a new email address for your online program, creating your “student portal”, collecting payments, and more! We've got your tech questions covered.

BUT THAT’S NOT ALL!

Our “tech-spert” Rob will host weekly tech drop-in groups calls where you can show up, pick his brain and get your questions answered

Transparent Teal Quotations

“I started The Incubator with no clue about tech. All I really knew was how to use Zoom for my teaching work, and that was the extent of my experience. The Incubator changed all that. It guided me step-by-step through everything I needed to learn.”

Tania
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Bonus 06

Protect Your AHPRA Registration Masterclass

Navigating the world of online business as a therapist can feel like a minefield. But fear not! 

In this masterclass, hosted by me (Dr. Hayley Kelly!) and lawyer David Gardner, you'll learn everything you need to create and sell your program legally and ethically. 

We'll demystify the rules, answer your burning questions, and give you the confidence to build your online program worry-free.

Transparent Teal Quotations

"Before The Incubator, I was terrified of AHPRA (the Australian regulatory body) and the legal and ethical restrictions. I had been in other online business spaces, and I felt like no one truly got the restrictions we have as health professionals. The advice always seemed to ignore the reality of what we can and can’t do. Then I found The Incubator, and suddenly I realised—this was the place where people actually understood the challenges I was facing.”

Nat
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Bonus 07

A 'Pop-Up' Private Facebook Group for Connection, Cheerleading and Question Asking

Ever wish you had a squad of fellow therapists who just “get” you and your pull to do things differently? Welcome to your new family! 

For 10 whole weeks, you'll have access to a private Facebook group where you can brainstorm, get answers to your burning questions, and build lifelong connections. Plus you may find your dream program participants inside!

Transparent Teal Quotations

"One of the biggest surprises in the Incubator was the community. I’m not usually one to engage in online groups, but being surrounded by therapists who are also breaking free from the 1:1 model was incredible. It’s inspiring, motivating, and a constant source of support. You never feel like you’re doing this alone."

Sam
Transparent Teal Quotations

This isn’t just an idea anymore—it’s my future.

"Before The Incubator, I was running a busy private practice with a huge waiting list, but I felt stuck. I even hired a business coach and spent a lot of money—but still got no clarity.

Then I joined The Incubator, and everything changed. The strategies, tools, and support made everything so much simpler.

Now, I’m launching my first program with six fully paid participants. Best of all, I now have total clarity on where I’m going next.”

Elise

What you’ll learn inside The Incubator

I’ve designed The Incubator to logically guide you from confusion to clarity, and to turn your dream into a reality.
No fluff. Just clear, actionable steps to walk through week-by-week, to teach you how to ethically create, run and sell your online program—and leverage your therapy skills and experience as you do.

Module 01

Set Yourself Up for Success

Stop letting self-doubt stall your progress—this module will shift your mindset from ‘Can I really do this?’ to ‘I’ve got this.’ 

This is where we lay solid foundations for everything to come. Because let’s be real—without a rock-solid mindset, you’ll be stuck doubting whether you can actually pull off this online program thing. (Spoiler: you can!)

In this module, you’ll:

Say goodbye to the fear of failure and judgment that’s been holding you back

Silence those “WTF, can I really do this?” thoughts

Build unshakable confidence in your skills, expertise, and ability to succeed.

By the end of this module, you’ll be ready to tackle every step ahead with clarity, courage, and momentum. PLUS it will be available for you to dive into as soon as you join The Incubator.

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Module 02

Legal and Ethics 101

Does the thought of legal compliance make your palms sweat? You're not alone. Many therapists freeze at the idea of shifting from clinical services to online programs—afraid of crossing ethical or legal lines.

Here’s the good news: navigating your regulatory body’s do’s and don’ts is simpler than you think when you have a clear roadmap.

In this module, you’ll:

✅ Understand exactly how your duty of care shifts when delivering online programs

Learn how to comply with legal and ethical standards without drowning in jargon

Know the dos and don’ts of using testimonials, sharing qualifications, marketing your program, and keeping both you and your program participants protected.

No more sleepless nights stressing over “What ifs?” We've got your legal and ethical bases covered in plain, therapist-friendly language.

Module 03

The 3 P’s – Participants, Positioning & Pricing

“Nail the pricing strategy that feels good for you and gets your program selling—without undercharging or overthinking it.”

In this module, you'll:

Identify your dream participants – Understand who they are, what they need, and how your program will change their lives.

Position your program for success – Learn how to highlight exactly why your program stands out and why your participants should choose YOU to help them.

Price with purpose – Find the sweet spot between accessibility and profit so your program serves both your participants and your financial goals.

We’ll also unlock my secret to designing a success-guaranteed online program. No guesswork—just a blueprint that works.

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Module 04

Validate Your Program and Get Paid While You Build It—With Ease

You don’t need a polished, perfect online program to start working with real people and making real money.

In Module 4, you’ll learn how to turn your idea into a living, breathing program—without the pressure of having it all figured out first.

I’ll guide you through my simple, therapist-friendly Incu-BETA Framework so you can:
Validate your program idea with real clients before a big launch.
Connect with your ideal audience through market research that feels natural (and not salesy).
Run your first Beta program—so you’re not guessing what people want, you KNOW.
Get paid while building—yes, you can get real feedback AND real revenue at the same time.

Think of it as the ultimate “test run”—a way to fine-tune your program with actual humans before scaling it up.

This is how you build confidence, create something your clients actually want, and make your first online program a success—without stress or perfectionism.

Module 05

Create Content That Delivers

You might have the best program idea on the planet... 🌍 but if your content doesn’t hit the mark, your participants won’t see the results—and you won’t see the glowing testimonials.

In this module, we’ll break down exactly how to create a curriculum that gets real results.

You’ll walk away knowing:

✅ How to create clear, structured curriculum that’s easy to follow and actually transforms lives.

Techniques for keeping participants motivated, engaged and moving forward.

Strategies to deliver lasting results and build a fan base of loyal clients.

By the end, you’ll know how to create a learning experience that leaves your participants shouting, “This program changed my life!”

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Module 06

Get Tech Savvy

Tech doesn't have to be terrifying!

We’ll teach you how to choose the right tools and platforms for your program—without drowning in tech lingo or overwhelm. Whether you’re tech-shy or tech-savvy, this module gives you the know-how to confidently select your tech.

Here’s what you’ll learn:

The essential tech you actually need (skip the fluff).

How to choose tech based on your needs and skill level.

Free and low-cost options to get started, plus all-in-one tools to explore as you scale.

By the end of this module, you'll know which tools and platforms you need to get started and what options to explore as you grow.

Module 07

Marketing & Audience Building

You’ve got an online program to share—but without marketing, who’s going to find it?

In this module, we’ll demystify marketing and show you exactly how to attract your dream participants in ways that feel good. Say goodbye to cringey, salesy tactics and hello to strategies that leverage your natural "people skills" as a therapist.

You’ll learn:

✅ The simple 4-step roadmap to effectively market your online program, from attracting your ideal clients to guiding them to a sale

Strategies to grow your audience on social media in a way that feels natural, enjoyable and aligned with your strengths

✅ How to build authentic relationships with your dream participants through networking and collaborations that expand your reach

✅ The key to creating free resources that provide immense value, establish your expertise and make people eager to join your online program.

The best part? You’ll learn how to promote your program without feeling pushy, slimy, or exhausted. 

By the end of this module, you’ll have a clear and confidence-boosting plan to market your program authentically—and effectively.

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Module 08

Master the Art of Selling & Launching Your Program—Without the Stress

You’ve created your program—now it’s time to get it into the hands of the people who need it most.

In Module 8, you’ll learn how to confidently launch and sell your online program using therapist-friendly strategies that feel authentic—not pushy.

I’ll walk you through:
How to pre-launch, launch, and sell without the overwhelm.
✅ Building excitement and anticipation so your audience is ready to buy.
✅ Choosing the right launch method (webinar, masterclass, etc.) that suits you and your clients.
✅ Crafting a pitch that feels natural—while highlighting the true value of your program.
✅ Setting up simple tech that supports your launch (even if you’re not “techy”).
✅ Proven strategies to maximize sales without the burnout.

You’ll finish this module with a clear roadmap for a launch that feels aligned, exciting, and—most importantly—successful.

Because the truth is: your program can’t change lives if no one knows it exists. Let’s make sure it gets out there—ethically, confidently, and effectively.

Don’t miss your chance—Join The Incubator and start building your online program today!

The Incubator is for you, even if you…

Have done other courses
(and it hasn’t worked)

💬 “I’d spent thousands of dollars on a business coach, but nothing clicked—until I found The Incubator. 
It totally changed my life. 

Running online programs and taking my work online is where I’m going with my career now—bringing everything online so I can reach more people than ever before.”

Elise

Have zero clue
about tech

💬 “The Incubator taught me to embrace the tech aspects of running an online program.

The coaching support and tech resources helped me conquer the overwhelm and move forward with confidence.”

Dermot

Have already
“tried and failed” to create
and sell an online program

💬 “I created an online program, by myself, a few years ago. It was amazing but it didn’t sell at all. 

After that, I nearly didn’t attempt creating and selling an online program again—until I found The Incubator.

The Incubator gave me a step by step path to follow to get my online program created and sold, and it gave me all the pieces that we therapists don’t have.”

Sam

Are worried no-one will
buy your online program

💬 “I already have 3 people ready to do my first program”

(shared at the final 2024  Incubator call!)

Cheryl

Feel overwhelmed

💬 “The Incubator gave me structure and clear direction for my online program.

It outlined the steps I needed to take and provided support to ensure I took them. 

For the first time, I felt confident that the time and energy I was investing were actually leading me somewhere. It was such a relief to be able to trust the process.”

Lauren
HK - guarantee-1

Your 100% risk-free guarantee.

Scared to invest? We get it! That’s why we offer all our students a 100% rise-free guarantee.

If you put in the work, attend the live calls, and don’t see progress, we’ll refund your investment. No stress, no hassle, no risk.

Your investment in your future:
8 weeks of video teachings (with lifetime access!)
Workbooks to deepen and apply your learnings
Continued support after The Incubator, if you choose

Plus these bonuses!

8 x weekly Q&A calls with Dr. Hayley Kelly*
8 x weekly Q&A calls with a Therapist Rising mentor*
Tech Q&A sessions*
A library of tech video tutorials (specific to our all-in-one program, Innovorise)*
Protect Your AHPRA Registration masterclass*
A private Facebook group for additional support and collaboration opportunities, that’s open for 10 weeks*
Lots of time-saving templates*
Legal templates created by our resident lawyer*

(Please note that you have lifetime access to all the bonuses marked with an *.
The Q&A, mentor and tech Q&A’s will be replay videos)

You can keep doing what you’ve been doing,
or you can take the first step toward something bigger.

The doors to The Incubator are closing soon. Will you be the therapist who looks back in six months wishing you had started, or the one celebrating your first online program selling out?!

PAY IN FULL

Best value option

One off payment of

$1997 AUD

PAYMENT PLAN

Most flexible option

3 x monthly payments of

$697 AUD

SUPER FLEXI

Pay over time option

6 x monthly payments of

$357 AUD

Proof that The Incubator works – Hear from our therapists

The Incubator has helped hundreds of therapists create profitable and scalable online programs.

Watch their success stories and imagine what’s next for you!

Dr. Natasha Davison
Lisa Johnson
Dr. Nat Green

Not sure if this is right for you? Let’s chat!

Book a quick, pressure-free Zoom call with us before doors close.

Team Therapists Rising are offering 1:1 calls to answer your questions—no pressure, no sales tactics, just real talk.

Limited spots available until 11:59PM AEDT on Tuesday, 4th March—secure your call before they’re gone!

(Prefer email? No problem! Drop us a message at hello@therapistsrising.com and we’ll get back to you ASAP).

Have a question? We have an answer!

We get it. We really do. But short term effort = long term gain, friend and Rome wasn’t built in a day

Yes, you may feel a little stretched for a while, but trust us when we say that your future Self will be so grateful that you took action on your dreams.

The minimum amount of hours you’ll need to invest each week is three - one to tune into the teachings, one to participate in the live Q&A call with Dr. Hayley, one to attend the mentor call.

 

Yes, you may feel a little stretched for a while, but trust us when we say that your future Self will be so grateful that you took action on your dreams.

 

The minimum amount of hours you’ll need to invest each week is three - one to tune into the teachings, one to participate in the live Q&A call with Dr. Hayley, one to attend the mentor call.

 

In saying this, we challenge you to consider how you could create a little extra space in your life over the 8-weeks we’re together

  • Scroll less?
  • Cut back on one clinical client?
  • Ask your partner to support you around the home in new ways?
  • Use a meal delivery service, or batch cook?
  • Hire a cleaner?
  • Workout from home, instead of driving to the gym?
  • Say ‘no’ to overtime?
  • Waking up 30 minutes earlier each day?

There are many options, and creating space in your days now, so you can transform your future, is possible!

ABSOLUTELY it is! The blueprint that Dr. Hayley developed was key to her growing to multi 6-figures in less than 18 months meaning … she knows what works!

If you need support to refine and sell your offering more successfully, then the Incubator is exactly the right program for you. Join us!

We understand and your fear is valid and common, friend.

But ask yourself this - what’s more important?

The opinions of some small-minded people who probably won’t even feature in your future life (because why would you want to hang with judgemental people who look at the world so narrowly and differently from you?!)

OR

The rest of your working years spent doing something you LOVE in a way that excites and inspires you to get out of bed each day AND making money more easily, having a bigger impact and connecting with fellow open-minded humans who are walking a similar path and ready with pom-poms to cheer you forward.

Yup. Option two, thank you!

Please don’t let the opinions and small-mindedness of others keep you stuck in a box you’re ready to outgrow. The world needs you to follow your heart AND you deserve to have a more stable and future-proofed income. 

We’ve created a step-by-step framework that’s been crafted by therapists for Therapists after our many many years of having feet in both the clinical and the entrepreneurial worlds. We know what works! 

But we don’t just tell you what to do, we show you and guide you at every step along the way.

We kick off on the 10th of March, 2025! YAY!

The Incubator is completely digital, which means you can access the student portal and program content from anywhere in the world across any and all of your devices, as long as you have WiFi (you can even stay in your jammies - we don’t judge).

You'll also get 24/7 access to our private community on Facebook for the duration of The Incubator (and 2 weeks after!), so you can ask Dr, Hayley and her team questions, and make steady progress.

Of course - but let us first ask you this: How much longer do you want to wait to create a greater impact, generate more income so you can spend more time with your family while doing the things you love, and/or finally have the business that allows you to work from anywhere so you can travel the world?

You could get the exact framework you need right now to leverage your clinical skills outside of the therapy room, or you can look back a year from now and wish you’d started earlier.

Think of it this way: how much will it cost you if you choose not to invest in yourself and your work today and learn how to get out of the ‘Therapy Chair’ in WAY less time than it would take to figure it out on your own (plus save you a lot of roadblocks and speed bumps along the way!)

Don't let this be the opportunity you regret missing out on. You already know the only thing in life to truly be afraid of is being in the exact same place one year from now as you are today. Your business deserves better, the people you are destined to help deserve better, and so do you.

Hell-to-the-YES! All you need is curiosity and passion - we’ll help you figure out the rest!

Yes, you'll get direct access to Hayley during the weekly Q&A calls!

Sure, you could work it out on your own through lots of trial-and-error, just like Hayley did - she literally spent years (and way too much money!) trying to figure out the recipe for a successful online program, all while simultaneously trying to stay in her regulatory body’s good books.

OR you could take the shortcut with our proven step-by-step framework and that quickly supports you to make money and have a bigger impact on the world PLUS get support along the way.

You choose!

How does lifetime access sound?

After enrolling in The Incubator, you’ll get full and unlimited access to the program content and bonuses for the life of the program (with the exception of the private Facebook group and the live call recordings that will close two weeks after we wrap up our time together).

The beauty of The Incubator is that it’s the gift that keeps on giving - every time you have a new idea for an online program, you can use the framework to create and sell it again and again.

We’d never want you to be unhappy! If you work through all the modules, attend the live Q&A and mentoring calls, complete the worksheets/activities, and implement the steps in the program and are still not satisfied with your results, we’ll refund your full payment within 30 days.

The Incubator won't run again until later in the year..

While I’m in full respect of you honouring and being mindful of your budget, an online program has the potential to create a generous new income stream once it’s set up and running.

For context and while it’s not every therapist’s experience, the first time I launched The Incubator I made $14,000 (and it now makes me 6-figures every launch).

Would my answer be different if The Incubator was a bigger investment than $1997 and therefore a bigger risk? Yes. But I truly believe, and have seen time and again, that $1997 is an amount that you will easefully recoup in time.

Plus, there’s a 3-month payment plan option. 

The calls with me will be held on Tuesdays, and your mentor calls will be held on Thursdays (Australian Eastern Time)

The call times change each week to cater to different therapists in different time zones but rest assured there will be replays that you can catch up on.

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Secure one of the limited seats in The Incubator and join us for a one off payment of just $1997 AUD or use our flexi payment plan.

The Incubator has helped hundreds of therapists. Why not you next?

If you’re craving more freedom, impact, and financial stability without adding

more 1:1 sessions to your plate, The Incubator is your next best move.

✔️ More income, without burnout.
✔️ More impact, without longer hours.
✔️ More freedom, without sacrificing success.

The best time to start? Yesterday. The next best time?

Right now. Your future self will thank you. Let’s make it happen.

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