Doors close in:
Does this sound familiar?
- Your calendar is packed, but your income has hit a ceiling—and raising your rates isn’t the answer
- You’re drowning in admin, client work, and clinical paperwork, with no time to breathe.
- You want to help more people, but you’re already stretched too thin and on the edge of burnout
- You keep thinking, "There has to be another way to grow—without working more hours."

What if instead…
- You could expand your impact and income—without adding more clients to your calendar?
- You had a step-by-step plan to create something that works for you—bringing in income and helping more people, without the guesswork or stress.
- You finally had time to enjoy your life—while still helping the people who need you?

I made $86,000 in one year!
“Before The Incubator, I was working 4 days a week as a Clinical Physiotherapist and felt trapped.
Since finishing The Incubator just over 12 months ago, I have made $86,000 from just 3 program launches, allowing me to cut back my clinical days and spend more quality time with my family.”
Dr. Vicky Stewart

You’ve probably thought about creating an online program before.
Maybe you’ve even tried—but doubts keep creeping in:
- Where do I start?
- What if no one buys it?
- What if people judge me?
- What about the tech, marketing, or legal stuff?
You’re not alone.
Most therapists face these fears. But here’s the truth:
Therapists everywhere are successfully turning their expertise into online programs—without tech headaches, salesy tactics, or legal missteps.
And yes, even if you…
✅ Hate marketing.
✅ Have zero extra time
✅ Worry about ethics and regulations.
With the right guidance, you can do this too.
Discover the exact steps to future-proof your practice with an online program—and create a more profitable, sustainable, and impactful way of working—in The Incubator.
Why The Incubator Has Helped So Many Therapists Create Profitable Online Programs
Too many therapists stay stuck—overthinking their idea, worrying about compliance, or second-guessing their next step.
The Incubator gives you the exact roadmap to go from idea to enrolled students with confidence, clarity, and a process you can repeat again and again.
With Lifetime Access to The Incubator modules, You’ll Have the Tools to Achieve:
👉🏽 A clear, profitable niche that positions you as the go-to expert
👉🏽 A validated program topic that people want and will pay for
👉🏽 Your first spots sold in your online program (even if you have zero followers on social media!)
👉🏽 A marketing and sales plan you can rinse and repeat to keep enrolling new students
👉🏽 A rock-solid approach to ethical and legal compliance to protect your business
👉🏽 Your modules and lessons mapped out, so you have a curriculum that’s just as transformational as 1:1 support
👉🏽 Your tech set up and ready to run your program smoothly
👉🏽 A supportive community that understands your journey and could include your first students
The question isn’t if you can do this. It’s when.
Are you ready to build something that gives you more freedom, impact, and income—without burnout?

Whether you’re new to online programs and have no idea where to start, or want to fix a program that didn’t sell, The Incubator is for you.

I thought I had failed… turns out, I just didn’t have the right strategy.
“Before joining The Incubator, I’d poured my heart into an online program… and it completely flopped. Not a single sale. It felt like a massive failure.
The Incubator changed everything. It guided me step by step, and showed me exactly what was missing. I’ve now run my first program, have a marketing strategy that works, and an audience of engaged people who want what I offer.”
Dr. Sam Clarke
Use our proven step-by-step blueprint to move from…
Trading hours for money
Uncapped earning potential
Little work-life balance
Freedom and flexibility
Being tied to an office
Working from anywhere you choose
Missing out on time with loved ones
More time and energy to connect
Serving one person at a time
Impacting hundreds of lives at once
Offering high-cost 1:1 support
Creating a more affordable option (that can make you more money!)

This isn’t a generalist course for anyone and everyone wanting to create an online program.
It’s by therapists, for therapists
Therapists tell us time and again—generic business coaches don’t understand the nuances, ethics, and legal considerations that come with creating an online program as a licensed mental health professional. They don’t know:
❌ How to stay out of trouble with your regulatory body
❌ How your duty of care shifts when you move from working 1:1 to 1:many
❌ What you can and can’t say in your marketing
❌ Where and how you can share your credentials.
That’s why so many therapists who invest in their support end up frustrated—
and with programs that fall flat.
But The Incubator is different because
it was specifically created for therapists.
(And in case you’re wondering,
once you know, it’s simple!)

I’ve made back my investment in The Incubator
“12 people signed up to my first program—within 6 months of finishing The Incubator. I made $6,000—enough to cover my investment in The Incubator, legal setup, and website.
The support from Hayley and the team was phenomenal. They were always there to answer my questions, help me refine my ideas, and build confidence in my online program.”
Tania Kalkidis

This isn’t just an idea anymore—it’s my future.
"Before The Incubator, I was running a busy private practice with a huge waiting list, but I felt stuck. I even hired a business coach and spent a lot of money—but still got no clarity.
Then I joined The Incubator, and everything changed. The strategies, tools, and support made everything so much simpler.
Now, I’m launching my first program with six fully paid participants. Best of all, I now have total clarity on where I’m going next.”
Elise
The Incubator is for you, even if you…
Have done other courses
(and it hasn’t worked)
💬 “I’d spent thousands of dollars on a business coach, but nothing clicked—until I found The Incubator.
It totally changed my life.
Running online programs and taking my work online is where I’m going with my career now—bringing everything online so I can reach more people than ever before.”
Elise
Have zero clue
about tech
💬 “The Incubator taught me to embrace the tech aspects of running an online program.
The coaching support and tech resources helped me conquer the overwhelm and move forward with confidence.”
Dermot
Have already
“tried and failed” to create
and sell an online program
💬 “I created an online program, by myself, a few years ago. It was amazing but it didn’t sell at all.
After that, I nearly didn’t attempt creating and selling an online program again—until I found The Incubator.
The Incubator gave me a step by step path to follow to get my online program created and sold, and it gave me all the pieces that we therapists don’t have.” |
Sam
Are worried no-one will
buy your online program
💬 “I already have 3 people ready to do my first program”
(shared at the final 2024 Incubator call!)
Cheryl
Feel overwhelmed
💬 “The Incubator gave me structure and clear direction for my online program.
It outlined the steps I needed to take and provided support to ensure I took them.
For the first time, I felt confident that the time and energy I was investing were actually leading me somewhere. It was such a relief to be able to trust the process.”
Lauren

Your 100% risk-free guarantee.
Scared to invest? We get it! That’s why we offer all our students a 100% rise-free guarantee.
If you put in the work, attend the live calls, and don’t see progress, we’ll refund your investment. No stress, no hassle, no risk.
Your investment in your future:
8 weeks of video teachings (with lifetime access!)
Workbooks to deepen and apply your learnings
Continued support after The Incubator, if you choose
Plus these bonuses!
8 x weekly Q&A calls with Dr. Hayley Kelly*
8 x weekly Q&A calls with a Therapist Rising mentor*
Tech Q&A sessions*
A library of tech video tutorials (specific to our all-in-one program, Innovorise)*
Protect Your AHPRA Registration masterclass*
A private Facebook group for additional support and collaboration opportunities, that’s open for 10 weeks*
Lots of time-saving templates*
Legal templates created by our resident lawyer*
(Please note that you have lifetime access to all the bonuses marked with an *.
The Q&A, mentor and tech Q&A’s will be replay videos)
You can keep doing what you’ve been doing,
or you can take the first step toward something bigger.
The doors to The Incubator are closing soon. Will you be the therapist who looks back in six months wishing you had started, or the one celebrating your first online program selling out?!
PAY IN FULL
Best value option
One off payment of
$1997 AUD
PAYMENT PLAN
Most flexible option
3 x monthly payments of
$697 AUD
SUPER FLEXI
Pay over time option
6 x monthly payments of
$357 AUD
Proof that The Incubator works – Hear from our therapists
The Incubator has helped hundreds of therapists create profitable and scalable online programs.
Watch their success stories and imagine what’s next for you!

Dr. Natasha Davison

Lisa Johnson
