Doors close in:
It’s an undeniable fact that working 1:1 from the Therapy Chair limits your income, impact, time and freedom.

For many therapists, being of service in this way is unsustainable, and detrimental to their health, happiness and wellbeing.


With rates of disillusionment and burn out at an all time high, and the cost of living rapidly rising, therapists from across the globe are seeking new and proven-to-work ways to earn money differently.


the profitable, flexible, and freedom-filled world of online programs.

Online programs are the perfect solution for exhausted therapists who want to reclaim their time and health, make their own rules for their working days, impact more lives, and earn more money.

Here’s why…
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The online program industry is set to grow from 400 billion to 1 TRILLION USD by 2032


Clinical skills translate seamlessly into online programs

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They can be run again and again (with no cap on the # of participants and your profits)


Passive income, side hustle, part time or full time - you get to choose

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Additional income streams = taking control of your financial future


Create yours in a way that aligns with your working preferences and lifestyle goals

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“I want to create an online program, but I don’t know where to start.”

👆🏽 This is the #1 barrier we hear from therapists who are ready to explore evolving beyond the 1:1 ‘Therapy Chair’ with an online program.

The great news is that once you know the steps, and have support and accountability to guide you through them, taking action is easy.

The Incubator gives you the exact online program blueprint that Dr. Hayley has perfected over the last decade, and breaks down every. single. step. in easy to digest and actionable chunks, from start to finish.

8 weeks to a more profitable, sustainable and enjoyable way of working.

The Incubator is a 8-week online group program that walks you through our proven-to-work SUCCESS Path framework, and teaches you everything you need to know to create and run a successful and profitable online program as a therapist.

Our tried-and-tested framework took our Founder and fellow Clinical Psychologist, Dr. Hayley Kelly, from burnt-out and financially struggling, to energised and earning multi-6-figures through online programs, in just 18 months.

Whether you’re new to running online programs, or want to increase your success, The Incubator is for you.

Repackage your clinical skills and use our step-by-step blueprint to move from…

Trading hours for money 👉🏽 An uncapped income

Missing your loved ones 👉🏽 More time and energy to connect

Being tied to an office 👉🏽 Being location independent

Little to no work-life balance 👉🏽 A rich life away from work

Serving 1 person at a time 👉🏽 Impacting thousands of lives

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Hear how The Incubator has changed therapist’s lives

(and could change yours too!)

Michelle Davey
Tiffany Rochester

Need some online program inspo?

Here’s some of the topics our Incubator students have created online programs about:
  • Supporting separated parents to co-parent more effectively and harmoniously
  • Helping workplaces improve their diversity and inclusion practices
  • Supporting therapists to integrate spirituality into their work and personal lives
  • Creating sustainable work practices for therapists
  • Perimenopause and menopause education and support
  • Thriving in mid-life
  • Supporting people who live with fear of cancer recurrence.

No matter your area of personal and/or professional interest, skills or experience, there is a niche for you to tap into and diversify your income with, therapist!

Hi, I’m your Incubator guide and fellow therapist,

Dr. Hayley Kelly
Multi-award winning clinical psychologist and business coach
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Keynote speaker at the 2024 Australian Association of Psychologists Inaugural (AAPi) Conference
Creator and host of the #1 rated Apple podcast, Therapists Rising

I have more than a decade of experience as a Clinical Psychologist, hold both a PhD and Masters, and am a professional Coach accredited by the ICF. (Fun fact: prior to my ‘psych life’ I worked extensively in marketing and sales!)

While I had a very successful career as a Clinical Psychologist, it was an unsustainable one...

👉🏽 Financially, I’d hit a ceiling in my earnings (yet was barely making ends meet)

👉🏽 As a mum and wife, I was time and energy poor

👉🏽 As someone who was dedicated to deeply impacting people’s lives, I felt like the mental health system only allowed me to ‘put out fires’ and offer ‘band-aid’ solutions, and I grew increasingly disgruntled by the high costs consumers had to pay to access care.

And so I learned how to take all my years of passion, experience, skills and training, step outside the traditional ‘Therapist Box’ and create an online program - and I haven’t looked back since.

Combining my years of clinical expertise with my background in marketing and sales, I've spent the last 12 years creating and selling online programs. These programs have not only increased my income (Therapists Rising is set to hit 7-figures in 2024!) but also allowed me to impact more lives, enjoy extended time with my family, and gain the freedom to design my days.

The Incubator will hand you the blueprint that I used to go from struggling therapist to successful, and happier than ever, online program creator. Yep, in just 8 weeks.

My proven path isn't just designed to help you make more money - it will give you the freedom to live life on your terms and serve your clients in a way that feels truly fulfilling and meaningful.


Not only have I created my program, I’ve laid the groundwork for an amazing brand, rewired my mindset, and am surrounded by a community of professionals and passionate dreamers who are inspiring, supportive and deeply nourishing for my soul.

The incubator has shown me that I'm not alone in my work, and that the world needs Change Makers and good people helping others on a large scale. My vision is much bigger than I ever thought it could be!

I highly recommend the Incubator - the team is amazing, the community is next-level and the retreat is out of this world!

- Rebecca Pearce

During your 8-week Incubator journey you’ll receive:

Weekly teachings to simplify and speed up your online program creation

My 10+ years of experience creating successful online programs as a therapist, distilled into short and digestible teachings.

Pre-recorded, these teachings can be tuned into at any time - in the car, on your morning walk, at the gym or while you’re getting the kid’s lunches ready - so you can fit them in, and work towards your goals, around your busy schedule.

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A private Facebook group for connection, cheerleading and question asking

One of the absolute faves of our past students, your private Facebook group will become your go-to hub for inspiration, creative ideas, brainstorming and cheerleading.

ALL is welcome in this space - the celebrations and the vulnerable shares -this space is filled with insights, teachings, virtual hugs and happy dances.

Plus, these epic bonuses!

Bonus #1

Weekly coaching calls with me, Dr. Hayley Kelly

These weekly group calls are your opportunity to pick the brains of a therapist turned successful multi 6-figure online program creator and ask me anything-and-everything related to evolving beyond the 1:1 ‘Therapy Chair’ with an online program.

Wherever your business and online program need us to go, so they can grow, we will. 

Can't make it live? No worries! These group calls will be recorded so you can watch them anywhere and at any time!

Bonus #2

Weekly mentor calls with our coaching faculty or alumni

These weekly group calls are a space for you to receive mentoring, feedback and advice from the fellow therapists turned successful online program creators.

These mentoring sessions have helped our students create MASSIVE momentum by eliminating roadblocks, building confidence and moving them forward with ease and speed.

Like your coaching calls with Dr. Hayley, these group calls will be recorded with a replay available.

Bonus #3

Our created-by-a-lawyer Legal Templates

Legal templates can cost upwards of a few thousand dollars to get written from scratch by a lawyer - but you’ll get ours for free, and keep your legal backside covered.

These aren’t any old generic legal templates you will find online - they have been created specifically for therapists who need to protect their registration and differentiate between their psych services and online program/s.

Bonus #4

Time saving templates to quickly build your business and online program

Why start from scratch when you can steal our online program templates and save yourself time, energy, overwhelm and money?

We have templates coming out of our wa-zoo, just for you (in fact, they’re the exact templates we use to run our multi 6-figure biz!)

Bonus #5

Tech tutorials

We know that tech overwhelm and/or lack of tech skills can get in the way of many therapists pursuing their online program dreams, which is why we’ll get you up to speed with our simple-to-follow tutorials, specific to online program creation for therapists.

Bonus #6

Protect Your AHPRA Registration masterclass

Learn how to cross all your legal t’s and dot all your ethical i’s as you diversify your practice by creating an online course.

Hosted by me, Dr. Hayley Kelly and David Gardner, the Founder of Gardner Legal and Regulatory (a law firm that specialises in helping Australian Psychologists and Health Professionals navigate AHPRA notifications!)...

This masterclass will teach you the practical steps you need to take, to legally and ethically create and sell an online program as a therapist and keep yourself protected from AHPRA.

(Located outside of Australia? While your country’s professional regulations may differ, there will still be helpful information in this masterclass for you).

This isn’t any stock standard business course!

Generalist business coaches don’t understand the nuances, ethics, and legalities of creating an online program as a licensed mental health professional.


Unsure how to stay in your regulatory body’s good books?


Unclear if and how your duty of care shifts as an online program creator?


Want to know if you can or should share your formal qualifications in your marketing material?


No idea if you can share testimonials on your online program’s sales page?
That’s why The Incubator was created by therapists for therapists.
The Incubator has all your bases covered, therapist.
It’s your time to repackage your therapist toolkit, and work in a way that supports your bank balance, impact, freedom and happiness to expand.

Here’s how we’ll get you there in just 8 weeks, with our proven SUCCESS Path framework.

Module 01

Setting Yourself Up For Success, Baby!

As a fellow therapist, I don’t need to tell you that your mindset and success are inextricably linked.

In this pre-work module you’ll set yourself up for long term success by…

Saying bye to your fear of failure and judgement, and thoughts like ‘WTF, can I actually pull this online program thing off’...

And saying hiiii to a rock solid mindset that is full to the brim with rock solid self belief in your abilities, skills and dreams.


Module 02

Legal and Ethics 101 for Therapists Turned Online Program Creators

Sweating just reading this? Have no fear - diversifying your clinical practice with an online program, and covering your legal backside is easy…

When you know how.

Plus, I’ll talk you through it in easy-to-understand language minus the legal jargon.

Module 03

The 3 P’s - Your Online Program Participant, Positioning and Pricing

We get down to the nitty-gritty in this module and get you crystal clear on:

  • What you have to offer as an online program creator (trust me - you have plenty to offer!)
  • Who your dream program participant is and what they need and want from you
  • How to price for accessibility and profit
  • My secret for creating a success-guaranteed online program

Module 04

Nail Your Online Program’s Content

You can have the greatest idea for an online program in the world…

But if your content doesn’t deliver, you won’t get the rave reviews you need to succeed.

By the end of this module you’ll be clear on what you need to teach your dream participants, week-by-week, to help them reach the transformations of their dreams.

Module 05

Get Tech Savvy

Tech is a time-saving godsend when it comes to running an online program.

Allergic to tech? Not to worry, I’ll teach you how to choose the right tech for you and your needs, confidence and skill level.


Module 06

Marketing and Audience Building

Any successful online program needs eyes on it (otherwise, who’ll buy it, right?!). In this module I’ll teach you the ins-and-outs of marketing and audience building success.

The best part? I’ll teach you how to do it in a way that feels good for you - so no, you don’t have to talk on your Instagram stories if that’s not your vibe! YAY!

Module 07

Successful (and Non-Sleazy!) Selling

Selling doesn’t have to be sleazy, and by the end of the module you’ll know how to create a sales strategy that fits with your values and supports your success.

Plus, you’ll know how to use analytics to confidently track your online program’s success, and improve it (we know you have stats trauma from uni but this will be fun, we promise!)

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Your 100% risk-free guarantee.

Scared to invest? We get it! That’s why we offer all our students a 100% rise-free guarantee.

If, after attending our live calls and showing us that you’ve done the work you still feel like you haven't gotten the results you wanted, we'll make it right by refunding your investment.

Your investment in your future:

One off payment of just $1997 AUD

✅ 8 weeks of bite-sized pre-recorded video teachings

✅ Workbooks to deepen and apply your learnings

✅ A private Facebook group for additional support and collaboration opportunities

✅ Lifetime access to the program’s core content

✅ Continued support after The Incubator, if you choose

Plus these bonuses!

✅ 8 x weekly Q&A calls with Dr. Hayley Kelly

✅ 8 x weekly mentor calls with a member of our coaching faculty or alumni

✅ Time saving templates (and lots of them!)

✅ Tech tutorials and walkthroughs

✅ Legal Templates created by our resident lawyer


Best value option

One off payment of

$1997 AUD


Most flexible option

3 x monthly payments of

$697 AUD


Pay over time option

6 x monthly payments of

$357 AUD

Check out these Incubator wins! (This could be you, therapist!)
Dr. Natasha Davison
Lis Johnson
Dr. Nat Green

Unsure if the Incubator is right for you?

Book a pressure-free clarity call!

Until I close The Incubator doors on the night of Thursday 29th Feb, I (Dr. Hayley Kelly) will be available to chat with curious therapists on Zoom!

Rest assured, these calls are 100% pressure-free and I will not try to convince you to join The Incubator. 

Rather, they’re your opportunity to ask questions and get clarity, so we can see if The Incubator is the right fit for you and your future goals.

Have a question? We have an answer!

We get it. We really do. But short term effort = long term gain, friend.

In fact, in a short amount of time you could be working less hours, enjoying a higher income, AND feeling more lit up in your work than ever before.

Yes, you may feel a little stretched for a while, but trust us when we say that your future Self will be so grateful that you took action on your dreams.

The minimum amount of hours you’ll need to invest each week is three - one to tune into the teachings, one to participate in the live Q&A call with Dr. Hayley, one to attend the mentor call.

In saying this, we challenge you to consider how you could create a little extra space in your weeks…

  • Scroll less?
  • Cut back on one clinical client?
  • Ask your partner to support you around the home in new ways?
  • Use a meal delivery service, or batch cook?
  • Hire a cleaner?
  • Workout from home, instead of driving to the gym?
  • Say ‘no’ to overtime?
  • Waking up 30 minutes earlier each day?

There are many options, and creating space in your days now, so you can transform your future, is possible!

ABSOLUTELY it is! The blueprint that Dr. Hayley developed was key to her growing to multi 6-figures in less than 18 months meaning … she knows what works!

If you need support to refine and sell your offering more successfully, then the Incubator is exactly the right program for you. Join us!

We understand and your fear is valid and common, friend.

But ask yourself this - what’s more important?

The opinions of some small-minded people who probably won’t even feature in your future life (because why would you want to hang with judgemental people who look at the world so differently from you?!)


The rest of your working years spent doing something you LOVE in a way that excites and inspires you to get out of bed each day AND making money more easily, having a bigger impact and connecting with fellow open-minded humans who are walking a similar path and ready with pom-poms to cheer you forward.

Yup. Option two, thank you!

Please don’t let the opinions and small-mindedness of others keep you stuck in a box you’re ready to outgrow. The world needs you to follow your heart! THIS is how you can be of greatest service to humanity!

We’ve created a step-by-step framework that’s been crafted by therapists for Therapists after our many many years of having feet in both the clinical and the entrepreneurial worlds. We know what works!

But we don’t just tell you what to do, we show you. Just like Lego© provides you with a step-by-step instruction manual for each of its models, you’ll get the same.

We kick off on the 12th of March, 2024! YAY!

In saying this, your weekly teachings are available for you to access at any time and your weekly Q&A and mentoring calls will be recorded and available as replays if you can’t join us live.

The Incubator is completely digital, which means you can access the student portal and program content from anywhere in the world across any and all of your devices, as long as you have WiFi (you can even stay in your jammies - we don’t judge).

You'll also get 24/7 access to our private community on Facebook for the duration of The Incubator, so you can ask Dr, Hayley and her team questions, and make steady progress.

Of course - but let us first ask you this: How much longer do you want to wait to create a greater impact, generate more income so you can spend more time with your family while doing the things you love, and/or finally have the business that allows you to work from anywhere so you can travel the world?

You could get the exact framework you need right now to leverage your clinical skills outside of the therapy room, or you can look back a year from now and wish you’d started earlier.

Think of it this way: how much will it cost you if you choose not to invest in yourself and your work today and learn how to get out of the ‘Therapy Chair’ in WAY less time than it would take to figure it out on your own (plus save you a lot of roadblocks and speed bumps along the way!)

Don't let this be the opportunity you regret missing out on. You already know the only thing in life to truly be afraid of is being in the exact same place one year from now as you are today. Your business deserves better, the people you are destined to help deserve better, and so do you.

Hell-to-the-YES! All you need is curiosity and passion - we’ll help you figure out the rest!

Yes, you'll get direct access to Hayley during the weekly Q&A calls!

Sure, you could work it out on your own through lots of trial-and-error, just like Hayley did - she literally spent years (and way too much money!) trying to figure out the recipe for a successful online program, all while simultaneously trying to stay in her regulatory body’s good books.

OR you could take the shortcut with our proven step-by-step framework and that quickly supports you to make money and have a bigger impact on the world.

You choose!

How does lifetime access sound?

After enrolling in The Incubator, you’ll get full and unlimited access to the program content and bonuses for the life of the program.

The beauty of The Incubator is that it’s the gift that keeps on giving - every time you have a new idea for an online program, you can use the framework to launch again and again with success and ease!

We’d never want you to be unhappy! If you work through all the modules, attend the live Q&A and mentoring calls, complete the worksheets/activities, and implement the steps in the program and are still not satisfied with your results, we’ll refund your full payment within 30 days.


Secure one of the limited seats in The Incubator and join us for a one off payment of just $1997 AUD or using our flexi payment plan.

Class begins on the 12th of March, 2024!

Still have questions you want answered before enrolling?

Jump on a quick call with us here so we can help you make the right decision for you

(Alternatively, you can email us at and we’ll get back to you ASAP!)

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What do you choose for your future, therapist?

If you’re ready to increase your income, impact more lives, and have more freedom in your days than ever before, The Incubator can get you there.